Facebook’s Next Stop: World Domination (and That’s a Good Thing)

When I was growing up, my friends and I used to talk about what we wanted to achieve. No matter what occupation came up or what route someone wanted to take, it always ended with ‘world domination.’

Planet Facebook or Planet Earth?

“Planet Facebook or Planet Earth? by Paul Butler” via Duncan Hill via CC BY 2.0

That’s what Facebook wants too, and it may get there. The stats are already ridiculous, but the social giant continues to incorporate itself more and more into our everyday lives. Earlier this year, one billion people used Facebook in a single day. Think about that: 1 in 7 people on Earth logged into Facebook in one day. That’s incredible! And the social behemoth isn’t stopping now.

“On Monday, 1 in 7 people on Earth used Facebook to connect with their friends and family.” –Mark Zuckerberg

Here’s what Facebook has been up to this summer:

We already talked about how Facebook wants to be your news source, and the largest social media platform continues to strengthen its standing with journalists, publishers and public figures. It allows you to keep in touch with friends and family and even share private moments via Messenger and Moments. Now it’s looking to enter your work space and help those without the luxury of broadband Internet access stay connected.

If Facebook were a country, it would be the most populous on Earth. (Source: Huffington Post)

The social behemoth has 1.49 billion monthly active users (as of 6/30/15) and approximately 83% of its daily active users are outside the US and Canada. More than 40 million small businesses have active Pages, and the social leader employs nearly 11,000 people in 48 offices around the world. (Source: Facebook)

Do you see what I mean? Facebook isn’t comparing itself to Twitter or worrying about what Snapchat is doing. It’s trying to help people in need, bring Internet access to the whole world and connect people in every generation, in every country and in every language.

One day Facebook may touch nearly every aspect of our lives, from work to school to play, and it could change the world.

Read: Facebook Pages: Now Open for Communication

What’s the Future of Facebook? 

Do you see Facebook moving beyond a social platform in its future?

Is Facebook’s potential worldwide power good or bad?

Planet Facebook or Planet Earth: Where will we live in the future?

Tipping my cap to Zuck,
Jaime

Let’s chat (about Facebook, world domination or otherwise):
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Facebook Is An Enigma To Marketers But Its Still #1 (Most of the Time)

Social Media Examiner recently released its highly anticipated Social Media Marketing Industry Report. If you want to know how 3,700 fellow marketers are using social media to grow their businesses, then you’re in the right place. We’ll discuss a few key findings and surprises over the next few weeks that you can incorporate into your own plans.

Planet Facebook or Planet Earth?

“Planet Facebook or Planet Earth? by Paul Butler” via Duncan Hill via CC BY 2.0

Key Findings, Facebook Edition

Facebook, the ultimate enigma, at least for marketers. “While 93% of marketers are using Facebook, 68% want to learn more about it and 62% plan on increasing Facebook activities. Only 45% of marketers think that their Facebook efforts are effective,” however 52% would stick with the social behemoth if only allowed to utilize one platform. So you use it and are planning on increasing efforts but aren’t confident your current efforts are effective. Got it.

These conflicting findings aren’t surprising given the overall size of the platform and marketers’ struggles with connecting to their audiences on it. You realize the potential in Facebook but have yet to see your substantial efforts pay off. It is interesting to see that marketers are planning on increasing their activities despite the number of “I’m quitting Facebook” articles making the rounds.

If you’re frustrated with Facebook (which we all are from time to time), take a step back and look at the big picture. What are you trying to accomplish? What type of content is your audience most receptive to in this environment? While general tips are helpful to get started, you need to utilize Insights or 3rd party analytics to build your own knowledge base. Your audience is unique, so what works best for another page may not be music to your audience’s ears.

Check out these new resources for Facebook marketers and get ready for some exciting updates coming in the near future, such as Facebook Messenger now being its own platform — and open for business. This is a game-changer for small businesses, especially the upcoming payment feature. If you haven’t heard, Facebook is adding a feature to Messenger that will allow you to send payments to other users, including businesses, for free.

Discover more helpful tips and tricks for succeeding on Facebook by checking out our blog posts on the subject. Or message us (here or on Facebook), so we can discuss your current status and how to get where you want to go.

SMM Industry Report: Facebook Edition Feedback

What’s your favorite way to use Facebook for business?

What feature is it missing?

What’s one tip that you would share with others using Facebook for business?

p.s. You can download a free copy of the Social Media Marketing Industry Report here.

Facebook fan and foe,
Jaime

Let’s chat (about the SMM Industry Report, Facebook or otherwise):
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