Are you using LinkedIn to expand your professional network and grow your business?
LinkedIn tends to be the forgotten social network. Most people go one of two ways: set up a profile and forget about it or link it to their Twitter account, flooding their professional network with random bits of information. We don’t recommend either.
Related reading: LinkedIn: Are You Connected?
It was interesting to see LinkedIn’s presence on the recently published Social Media Marketing Industry Report by Social Media Examiner. The professional social network came in an impressive third (behind Facebook and Twitter) as marketers’ most used social platform.
But are marketers setting and forgetting or actually using the network? We’re going with the latter. LinkedIn came in (a distant) second to Facebook as the most important social platform for marketers, if they could only choose one, and that sentiment is growing. Twenty-one percent of marketers selected the professional network as their most important platform, up from 17% in 2014. And LinkedIn’s status in business-to-business (B2B) marketing is even more dominant. Forty-one percent of B2B marketers designated the professional network as their most important platform, even outpacing Facebook.
Will this trend continue? CCC thinks so. Sixty-six percent of marketers surveyed plan on increasing their usage of LinkedIn in the future, narrowly finishing third behind Twitter and YouTube. And we do mean narrowly: the top three networks in this category were all within one percent.
What’s sparked the interest in LinkedIn? The network has made changes to encourage business professionals to return on a more regular basis, including opening LinkedIn Publishing to all members and re-engineering LinkedIn Search.
Related reading: Get Your Ducks In A Row: Your 1st Quarter Social Media Updates
How can you tap into the power of the largest professional social network in the world? Review our series on how to make the most of your efforts, including growing your professional network, rocking your profile and making LinkedIn Groups work for you.
What’s your favorite LinkedIn feature?
How regularly do you visit the platform?
Where does LinkedIn rank in your order of most important social platforms?
Let us know if you have any questions or would like some help tapping into the wealth of possibility on this platform.
Let’s chat (about the SMM Industry Report, LinkedIn or otherwise):
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