5 Digital Marketing Trends To Develop Your Marketing Strategy

A strong online presence is essential in today’s market. Without the help of digital marketing, your business is already one step behind. It’s that simple. To make sure that you never fall behind the curve, here are five marketing trends to keep you current. These are relevant right now, so prepare to adjust and adapt in the coming months.

'Digital Marketing Trends' by Automotive Social via CC BY 2.0

Is your digital marketing strategy up-to-date?


Don’t Rely On Google (Now a Subsidiary of Alphabet)

Whisper it quietly so no one can hear you, because you might start a riot. Google, the king of the Internet’s search engines, might be on the decline (and is certainly going through massive changes). That doesn’t mean that the search giant isn’t still relevant. Google holds the largest market share and is one of the biggest brands on the planet. However, consumers are starting to want more from their search engine. Some just want a change because Google has been around for too long. SEO is too important to put all of your eggs in the same basket. 


Mobile All The Time

One platform that you have to rely on is mobile. Unlike Google, mobile technology is at the peak of its powers. More than ever, consumers around the globe are using mobile technology to make purchases. Right now, there is an obsession with everything mobile that does not look like it is going to subside anytime soon. Remember that mobile technology is the technology of choice for over half of the world’s purchases, so it’s crucial to incorporate mobile technology into your digital marketing strategy. 


Payment Methods Are Becoming More Popular

A Magento developer has never been more important for e-commerce and online payment websites. With the rise of the Europay, MasterCard and Visa card, or EMV for short, a new age of online purchases is here. Today, you need more from your developer than ever before. They have to be able to install and input these new techniques into your site because the world is quickly embracing the technology. EMVs are supposed to reduce the risk of fraud and data breaches, so you can see why they are becoming more popular.


Time To Start A Conversation

Unless you have been living ‘off the grid’ for the past several years, you know all about the benefits of social media for business. However, one tactic that is often left is the ability to start a conversation. Yes, social platforms are a great source of inexpensive advertising, but they also allow you to connect to your customer base. By connecting with your customers, you have the ability to improve your conversion rates. Sometimes, a simple conversation is all it takes to get to know someone and create a sense of loyalty.

Get Social: 4 Easy Ways to Join the Conversation


Paid Advertising Is Key

The trend of paying for advertising is not a popular one, but it is here for the long-term. As a result, paying for online advertising will provide a boost to your marketing strategy if done correctly. 

Digital Marketing Trends: Your Feedback

What do you see as the biggest digital marketing trend right now?

What will be the biggest digital marketing trend in 2016?

Which social network do you prefer for your brand?

If you need help with your digital marketing strategy or have any questions, let’s talk.

Let’s get social,
Jaime

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