How to Attract Customers to Your Brand with Inbound Marketing

How does inbound marketing work? Watch a coneflower.

On a recent visit to the Akron Art Museum and its beautiful garden, I stopped to watch some butterflies flying around a coneflower. Coneflowers attract butterflies with their sweet nectar, so people love to plant them in their gardens. Plus, they don’t require much attention, withstand colder temperatures and can be divided every few years to attract even more butterflies to your garden.

So, let’s compare this process to your inbound marketing efforts. You can attract butterflies (your target audience) to your coneflower (product or service) with sweet nectar (compelling content). While your inbound marketing efforts do require attention, they’re worth the effort—and help is available. Plus, these efforts can help you withstand a cold spell in your business and can be replicated to help you grow your business.

Inbound: Not Your Father’s Marketing

Create and share content your target audience wants. Are you a lawn care company? Share lawn maintenance tips, including seasonal activities people should be doing throughout the year (i.e. applying fertilizer, weeding). Help people care for their lawnmower and other yard maintenance tools. When they’re ready to buy, they’ll turn to you—because you’ve built trust by giving them the information they need when they needed it.

When you do mention your products or services, educate your target audience on how you’ll improve their lives. Go beyond listing features to share benefits your customers will receive from your product or service. What pain point(s) does it address? How will it make their lives better?

How to Connect with Customers in the Age of Assistance

How can Inbound help me?

No matter what you do for a living, you’re probably looking for customers. That’s where Inbound marketing comes in. It helps you attract the right customers, not more empty leads. The Inbound methodology turns strangers into promoters or evangelists for your brand. It takes time but produces results.

The Inbound Methodology: Attract, Convert, Close & Delight

Ready to see how Inbound marketing can help you? Let’s talk. As an Inbound Certified company, we’re positioned to help you navigate the ins and outs of the Buyer’s Journey.

Your Inbound Certified Guide,
Jaime

 

About Jaime Shine

I love to write. While most kids were playing with blocks or dolls, I was publishing magazines and newspapers – feature articles, ads, sports box scores, the whole nine yards. From promotions director to advertising roles to branding projects, I’ve always been interested in all forms of marketing. That interest blossomed into a career path and led me to open my own business, which has always been a dream of mine. And I’d love to work my magic for you. Check out my company's services, discover more about me or chime in on my blog, covering a variety of topics, at http://jaimeshine.com.

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