Global Expansion: Thinking Outside Your Borders

Clearly Conveyed Communications is excited to welcome Sloan McKinney as the latest contributor to the CCC blog. You can learn more about the author at the end of this post.  

Small businesses make the mistake too often in assuming that just because they’re small, international expansion will never be an option. It’s this kind of mindset that causes the troubles a lot of business owners have that prevent their company from growing. The fact of the matter is that reaching an international audience is much simpler than it was years ago — and we can all thank the Internet for that.

What many companies don’t realize is that the Internet isn’t obsolete; there’s really no conceivable way it can become obsolete. While small business owners lament slow sales or the difficulties of expanding their market to their friends on Facebook, they don’t realize that they have the technology to grow as a company. In fact…they’re using it.

Think outside of the box

Expansion Concerns

The idea of expanding a business to reach a larger base is inherently desirable. But the want to make it work often outpaces the logical questions that need to be answered before going forward:

  •  Is there a demand for the product or service overseas?
  • Does your company have the staff to handle the incoming demand for your company’s services?
  • Does your company have the means to handle transitioning into a larger company?
  • And lastly, does your company have the confidence to make the move?

These are all questions that need to be seriously considered before moving forward with anything.

Think Locally, Act Globally

It’s crucial that any business considering expansion first isolates what made them successful in the first place. There’s a reason why your company is doing well: what is it? Tie this in with the question about confidence. There’s a reason why you’re thinking about supplementing your business strategy, and it’s certainly not because you are struggling.

Once you’ve identified what makes expanding to new markets viable for your company, it’s time to consider if it is, in fact, viable to do so. Can your company support the move?

Time to Act

Alright, so you’ve answered all of the questions, and now you know it’s time to take the next step…which is what exactly? Easy: apply all of your answers to the previously stated questions to the new markets. Designate places you believe your business can be successful, and move. Start with niche advertising to get the ball rolling.

For example, if your company sells specialized toolboxes, advertise with a trade publication, and set up a booth at a trade show. It’s much more likely that experienced plumbers will purchase a hyper-specialized toolbox than a group of Boy Scouts.

Setting up a local phone number in the areas you are targeting is a good way to garner local business, because it will establish a local presence. It’s understandable why a consumer would patronize a local, established business over the upstart who just moved in…or isn’t even located in the immediate vicinity. A local phone number can be forwarded to an already established number, making it easier to manage calls, while still reaching a larger audience. It’s easy to implement, inexpensive, and a gesture to the locals in your new audience that you believe you have a product that they would like, and it’s a good one.

Expanding your operation is a justifiably daunting task. But with enough time, research, and patience, it can work for your business.

Sloan McKinney

Today’s guest blogger is Sloan McKinney, who is honored to have had the opportunity to share her knowledge on international communications with CCC‘s audience.  Her writing, which can be found on SmartVirtualPhoneNumber.com, also covers business globalization and technology.

“Think Outside The Box Concept” photo via Shutterstock 

Thanks for the wonderful article, Sloan!

Shop Small, Support Your Community

It’s Small Business Saturday week, one of our favorite times of the year at CCC.

Small Business Saturday is a day dedicated to supporting small businesses across the country. Founded by American Express in 2010, it’s celebrated every year on the Saturday after Thanksgiving, which falls on November 30th this year. Think about this: over 50% of the working population (120 million individuals) works in a small business.^

Small Business Saturday logo

Small businesses are the heartbeat of our communities. They’re the corner stores that create jobs. The hardware stores that help build our economy. And the mom and pop shops whose very presence makes a neighborhood, your neighborhood.   –American Express

Drop in your neighborhood coffee shop for some hot brew, a homemade scone and the latest happenings. Get your car serviced at a local repair shop. Stop in that corner boutique you’ve been eyeing and pick up a nice gift. Let the small businesses in your community know that you support them.

I know that my neighborhood wouldn’t be the same without Angel Falls Coffee Company, Capri Pizza or Zack’s Fire & Ice. Who are your favorite mom & pop shops?

To maximize participation on this important day, American Express has created the Small Business Saturday map to help you locate where to shop. Are you an AMEX card member? Then register for a $10 credit when you shop small on November 30th. Hurry, registration is limited! Are you a fellow small business owner? Don’t miss out on your chance to participate in this great event.

Take $10 off new business this week at CCC. Support Small Business Saturday!

At CCC, we’re celebrating this week by offering you $10 off any new business. Whether you’re looking for a little marketing magic, social media savvy or writing wonder, check out our services. We’d love to help you find your voice and achieve your objectives. Contact us today to discuss your next project!

Enjoy the Thanksgiving holiday with your friends and family, and remember to Shop Small this Saturday, November 30th.

What small businesses are you planning to support on Small Business Saturday?

If you’re a small business owner, feel free to leave a link to any special Small Business Saturday offers you’re running.

^Source: Forbes, “16 Surprising Statistics About Small Businesses”
Shop Small logo courtesy of American Express

Remember to Shop Small,
Jaime

Shop Small — connect with CCC: 
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