Recently, we blogged about taking your message to your audience instead of waiting for them to come to you. Well, here’s a great example. Universal Studios partnered with Amazon to promote its new movie, Minions, on the retailer’s shipping boxes.
What a great idea! You can’t miss these bright and cheery boxes, and everyone from recipients to postal carriers is sharing pictures via social media. Heck, some people are even ordering something from Amazon just to get a Minions box. On that note, we may need some office supplies…
If you are a Minions fan, Amazon has you covered. Check out http://amazon.com/minions for nearly anything with the little yellow guys that you could possibly want.
Have you received a Minions Amazon box?
Are you going to order from Amazon to get one?
Have you seen or been in a partnership like this before?
Poopaye! (Goodbye in Minion-speak)
Jaime
Let’s chat (on the Minions, brand partnerships or otherwise):
clearly conveyed communications 