Recently, we blogged about taking your message to your audience instead of waiting for them to come to you. Well, here’s a great example. Universal Studios partnered with Amazon to promote its new movie, Minions, on the retailer’s shipping boxes.
What a great idea! You can’t miss these bright and cheery boxes, and everyone from recipients to postal carriers is sharing pictures via social media. Heck, some people are even ordering something from Amazon just to get a Minions box. On that note, we may need some office supplies…
If you are a Minions fan, Amazon has you covered. Check out http://amazon.com/minions for nearly anything with the little yellow guys that you could possibly want.
Have you received a Minions Amazon box?
Are you going to order from Amazon to get one?
Have you seen or been in a partnership like this before?
Poopaye! (Goodbye in Minion-speak)
Forget billboards or magazine ads, if an advertiser wants to put its brand in front of a big audience today, you may as well slap that ad on an Amazon shipping box. Or, at least, that’s the mindset behind the new partnership between Universal Pictures and Illumination Entertainment and Amazon, as the retailer has begun to ship customer orders in bright yellow delivery boxes featuring cartoon characters from the upcoming “Minions” movie. The deal represents the first time Amazon has ever allowed a third party to completely brand its delivery boxes.
The pairing between the movie makers and Amazon makes sense for this latest installment in the “Despicable Me” franchise of films. The popular movies, which to date have grossed over $1.5 billion at the box office worldwide, have already turned the film’s characters into merchandise. The “minions” have been translated into a ton of consumer products, including dolls and figurines, board games and video games, and other toys. They also…
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