How To Earn Your ’15 Minutes’ In Business With Style & Grace

“In the future, everyone will be world-famous for 15 minutes.”

-Andy Warhol (or not)

People often ask me what the hardest part of leaving the corporate world and starting my own business was. It was learning to promote myself, which may come as a surprise. Granted, I should have been doing that in the corporate world, but that’s always been an area of weakness for me.

Posing for a picture at a client conference

I’d rather run the show from behind the scenes, but I’ve had to learn to be more visible while running my business.

In the past, the old adage was to keep your head down and work hard. Today, that will get you nowhere. You need to work hard and let others know what you’re doing, in a positive way. How can you do that?

4 Ways To Earn Your ’15 Minutes’ In Business With Style & Grace 

  • Use social media to build your brand. Take advantage of social platforms’ tools, such as adding projects on LinkedIn and showcasing happy customers and successful projects on Facebook and Instagram. (Use platforms that your customers are on so you can tag them in relevant posts.) Prospects want to see and hear about work that you’ve done and happy customers are your best brand ambassadors.

Photos with faces get 38% more likes and 32% more comments on Instagram.*

  • Give credit where credit is due. If you collaborate on a project, give credit to others who contributed. When adding projects on LinkedIn, you can tag multiple people as contributors. Colleagues, customers and business partners will appreciate the recognition.
  • Be grateful. Remember to thank and recognize people who help you along the way. Whether someone acted as a sounding board, contributed to your business plan or came through in the clutch during a last minute project, let them know how much they are appreciated. Small gestures and kind words can go a long way.

Related: Stop Saying Thank You on Social Media & Say Something Meaningful!

  • Let others tell your story. When you follow the first three suggestions, people will be happy to spread the word about your work. Most human beings enjoy helping others, especially when they view others as deserving. Make sure you’re deserving and continue the cycle by thanking those who take the time to promote your brand (and reciprocating when you can). You never know when a casual mention will turn into your big break.

Related: How to Self-Promote Without Being a Jerk (on my reading list!)

On the topic of humble self-promotion, I’m excited that the CCC portfolio page is live! Feel free to browse some of our work, and let us know if you would like to discuss a project. (Perhaps how to build your brand on social media?) 🙂

*Source: Georgia Institute of Technology & Yahoo Labs

Your reluctant self-promoter (and introverted business owner),
Jaime

Let’s chat (on self-promotion, building a brand or otherwise): 
Facebook logo Twitter logo https://instagram.com/jaimeshine Pinterest logo LinkedIn logo

Kindness in the Workplace: A Guide for Your Organization

The evidence is in, and there can be no doubt. Treating employees well and making them happy affects the bottom line. Let’s explore the dynamics, and see just how to achieve a kinder workplace and happier employees.

This “happiness map” is a generic guide to happiness. Nevertheless, it is as relevant in a workplace setting as anywhere else.

This way to happiness >> By Carol Preibis

This way to happiness >>
Happiness Map by Carol Preibis

 

Notice that the starting point is “Mindfulness.” Being mindful promotes compassion (kindness). Mindfulness also leads to “Appreciation” — it teaches us gratitude. Conclusion: To achieve happiness in the workplace, we would do well to:

  •   Apply mindfulness to the workplace.
  •   Foster gratitude across the organization.

 

Mindfulness

Do you live in the moment?

“SAKURAKO – Pick up the phone.”
by MIKI Yoshihito via CCBY2.0

“Mindfulness is a way to live your life as if it really mattered. And that involves being in the present moment with open-hearted presence and kindness toward yourself.” — Jon Kabat-Zinn

Evidence suggests practicing mindfulness can help organizations by diminishing stress-related health care costs and increasing productivity. Kelley McCabe Ruff runs eMindful, a Vero Beach company that puts on virtual workshops for businesses. She has been able to quantify the effectiveness of eMindful’s programs, showing that they support behavioral change that leads to physical changes, such as reduced cortisol levels and lower blood pressure. “We actually supply employers a return on investment calculation.”

 

Kelley McCabe Ruff, eMindful CEO and founder, relates eMindful’s focus on reducing employee health care costs and increasing productivity. Live programs are offered via the internet, allowing eMindful to provide the most experienced and expert teachers in Mindfulness as well as other Mind-Body Programs. Presented by eMindful – http://www.eMindful.com

Reflecting before reacting is the first step in practicing mindfulness, and learning it is quite simple. Think of the acronym STOP:

Stop — Stand or Sit
Take a breath
Observe
Present – be in the present moment

Rhonda Magee explains the technique in this video.

Rhonda Magee, JD, is Professor of Law and Co-Director of the Center for Teaching Excellence at the University of San Francisco. In this talk from the “Practicing Mindfulness & Compassion” conference on March 8, 2013, Magee explores how to apply contemplative practices to our professional lives–and in doing so create more compassionate workplaces.

 

Sharon Salzberg, author of the book Real Happiness at Work: Meditations for Accomplishment, Achievement and Peace, believes mindfulness can be applied in any career.  “It’s a great tool for coming back to the moment and remembering your intention,” she says. For example, practicing mindfulness at work could be pausing and planning before picking up a phone, or taking a deep breath and focusing on the desired outcome during a contentious meeting.

“Teaching and encouraging mindfulness in the workplace has become a part of corporate efforts to reduce the stresses that can lead to burnout. Increasingly, the practice has gone mainstream, buoyed by the recent endorsements of CEOs, educators, actors, and politicians who link mindfulness to improved psychological and even physical health.” ― Cindy Krischer Goodman, Working with ‘mindfulness’ reduces stress in the workplace

 

Gratitude

Good job!

“Good Job on Sticky Note” by David Castillo Dominici via FreeDigitalPhotos.net

“To practice gratitude, we must practice mindfulness. When we are truly present in the moment, we see the beauty all around us. And the more joy we cultivate, the more we can practice our purposeful awareness and acceptance of the present moment. Mindfulness begets gratitude, gratitude begets mindfulness.” — Sarah Rudell Beach, Mindfulness and Gratitude: A Celebration of Thankfulness

Foster an environment of gratitude across your organization. Gratitude in organizations is important—it can boost morale and increase productivity. To learn more about this dynamic, the Greater Good Science Center developed a quiz that measures the level of gratitude in an organization. An analysis of the results concludes: “In order to foster gratitude across an organization, it may help to maximize opportunities for people in low-level positions to make meaningful contributions, and ensure that their contributions are recognized—especially for employees who have been in a low-level position for many years. It may also be wise for organizations with high levels of stress to bring more awareness to how often—and to whom—expressions of gratitude are granted.”

A wonderfully effective way to recognize employee contributions is with an “office gratitude journal.” The Administration and Finance office of the University of California, Berkeley, created an appreciation platform that allows employees to recognize each other’s contributions, which feeds into a “Kudos” webpage that publicly highlights these contributions. A simpler and equally effect implementation of this same idea is a bulletin board known as a “wall of gratitude.” For details on these and other suggestions, see five ways to boost gratitude at work.

 

Kindness

Business Team Discussing Ideas

“Business Team Discussing Ideas” by stockimages via FreeDigitalPhotos.net

“This is what I find most magnetic about successful givers: they get to the top without cutting others down, finding ways of expanding the pie that benefit themselves and the people around them. Whereas success is zero-sum in a group of takers, in groups of givers, it may be true that the whole is greater than the sum of the parts.” ― Adam GrantGive and Take: A Revolutionary Approach to Success

There are so many ways to bring kindness into work. Here are a few suggestions:

  •   Never, ever play the “blame game.” Rachel Woods, in her article on Tiny Buddha, explains how to stop playing this destructive game.
  •   Develop the skill of giving and receiving criticism. I highly recommend Zen and the Art of Constructive Criticism by Erin Dorney.
  •   Help one another. Mentor. Collaborate.
  •   Be friendly! Smile, give a compliment, speak a few kind words. Bring in a treat to share.
  •   We all understand the importance of work-life balance. A booklet from Acas Publications offers expert advice on work-life balance and flexible working. It includes some real-world problem scenarios, and provides real-world solutions.

 

Employee Engagement

employee engagement = success

Photo credit: betterworks.com

“To win in the marketplace…you must first win in the workplace. I’m obsessed with keeping employee engagement front and center.” — Doug Conant

Employee engagement is crucial to the success of any organization, and it is management’s responsibility to make it happen! Managers, consider these tips:

  •   Give your employees autonomy. Let them know what’s going on, and elicit their ideas for improvement.
  •   Transparency is important to employees. Share long-term visions. Explain how their work fits into the big picture.
  •   Give employees opportunities for growth. Offer them new responsibilities. Give them time to train and learn.
  •   Employees love feedback, so give it often. If you have recommendations for improvement, offer to help them implement them.
  •   Be nice! Let them know that you care about them as people, not just as employees.

 

Books to Instruct and Inspire

Join the Kindness Revolution

It’s inspiring to think about individual pay it forward chains. It’s even more amazing to picture pay it forward webs. Each person in a chain has opportunities to fire off new chains. Most people are in multiple chains. Perhaps a web might look like a Tinker Toy project!

Tinker Toys

“Tinker Toys for Adults” by greenmelinda via CCBY2.0

 “The best part of life is not just surviving, but thriving with passion and compassion and humor and style and generosity and kindness.” — Maya Angelou

The time is right. These ideas are becoming mainstream, and for good reasons. It’s an exciting time for all of humanity. Be mindful, be grateful, be kind. Watch kindness spread from heart to heart and share the joy, especially in the workplace.

This is part two of a two-part series, Kindness in the Workplace, by Carol Preibis of Ahh The Simple Life. If you missed part one last week, please click here. For more on Carol, keep reading. Thanks, Carol!

Carol Preibis

Carol is passionate about food, recipes and cooking.


Carol Preibis and her sister Michele value the Simple Life and want to help you shed the complicated nature of today’s world. They share insights on food, decorating, stress relief and living more simply, while actually enjoying day-in, day-out living. Looking for a scrumptious, healthy recipe? Trying to figure out how to have fun on a budget? Head to Ahh The Simple Life to start feeling better and getting more out of your life.

Is Your Business Like Cheers?

Recently I’ve watched a few episodes of the classic show, Cheers (thank you, Netflix!), and remembered why I always enjoyed hanging out with the gang at the friendly bar in Boston. The show’s tagline, Where Everybody Knows Your Name, says it all.

Cheers logo

Cheers — Where Everybody Knows Your Name

The characters came across as regular people who you would love to discuss current events with over a beer (and by current events, I mean last night’s game or Sam’s love life). They made everybody feel welcome, whether you were a local or out of towner passing through. (OK, unless you were a rowdy New York fan.)

The point is, people wanted to come there because they felt welcome and accepted. I’m sure there were other bars they could have ventured to (even Norm), but Cheers is where they chose to spend their time — and money.

Does your business leave customers and prospects with a warm feeling? Do you have regulars (repeat customers) that you know inside and out and always try to add a little extra touch for?

Do it amazing, says Sir Richard

What’s the most amazing way to treat your customers, especially regulars?

I was always amazed when the general manager at the Panera Bread near my former company’s office would already be making my order when I got to the counter — whether it was a caramel latte in the morning or a cup of creamy broccoli cheddar soup (and possibly another latte if I needed a boost) for lunch. She always left me with a smile on my face. True story: I met some former colleagues there for lunch a year after I left the company to start my business and had not returned to this location. As I was ordering, the general manager walked up, greeted me by name and asked how I was doing.

Why did I choose to return there time after time? There were other places I could get espresso or soup, but I felt a connection to the company and this location — all because a general manager provided excellent service and remembered my name.

I see the same type of service (and smiles) at my local Starbucks and enjoy the atmosphere at a local coffee shop that’s really established itself as a part of the community.

rafting the Green Valley Ranch in Las Vegas

Yes, I have an espresso problem. I even take it rafting.

Are you noticing a theme? I tend to give my business to companies that provide excellent service, make me smile and remember my name. Are you nodding in agreement (or just nodding off)? Notice that I didn’t say anything about the cheapest price. Yes, I want to see value for my dollar, but that doesn’t translate to cheap. And I’ll take a wonderful experience over cheap any day.

So how can your business be that place where Everybody Knows Your Name?

  1. Establish a ‘frequent shopper’ program. If that’s not exactly applicable, reward repeat customers in other ways. At CCC, we discount our services on program business (i.e. repeat business/multiple services purchased together).
  2. Say thank you — on each order, payment, quote/opportunity, referral, helpful advice, etc. A Starbucks or iTunes card is an appreciated token of appreciation for referrals or loyal customers as is your expertise. We’ve been known to help out a loyal customer with his LinkedIn profile or offer complimentary suggestions on improving a fellow company’s online marketing efforts. But trust me, even saying the words thank you is noticed — and appreciated — in today’s rushed and flustered world.
  3. Communicate clearly. So much of our communication is digital today; emailing, texting, tweeting or messaging is convenient. At CCC, we like to communicate how our customers prefer, whether that’s Skype, Facebook or a good old-fashioned phone call. Also, make sure you’re on the same page about a project, including any applicable deadlines. Nothing’s messier than miscommunication; it causes stress all around, puts people in bad positions and costs both parties time and money.

Check out: Seth Godin on Miscommunication

What did I miss?

How do you make your loyal customers feel special?

Put a smile on everyone’s face?

Photos courtesy of Brad via Sitcoms Online and Richard Branson’s blog

Cheers (or a toast),
Jaime

Join the conversation: 
Facebook logo  Google+ branding  Twitter bird icon  Instagram  Pinterest logo  YouTube  LinkedIn_Logo60px