It really is all about the bling, even in business. Presentation, image, packaging… call it what you want. Time and time again, I’m reminded of this fact.
Whether a client compliments my laptop bag (love Wenger Swiss Army!) or a prospect is impressed by a smartly packaged presentation, it matters. Yes, substance is important, but you have to wow people with the presentation so they’ll listen to what you have to say.
I’m not talking about being shallow or falsely advertising what you’re all about. It’s about attracting people to give yourself a chance — a hot prospect, a potential business partner, a new boss. Of course you need to impress to continue to develop the relationship.
Disagree? Have you ever bought a more expensive product at the store due to its impressive packaging? Picked up a book based on its eye-catching cover? Noticed someone because of his tailored suit?
If you’re honest, you probably have. We all have. Whether you call it judging a book by its cover or going with your gut instinct, it’s not always a bad thing. According to best-selling author Malcolm Gladwell, it usually turns out all right.
How have you been swayed by “bling” (i.e. presentation, image, packaging) in the past?
How has presentation, image or packaging helped you succeed in business or life?