Wristbands: Carrying Your Message for Miles (and Years)

When the Livestrong Foundation (formerly known as the Lance Armstrong Foundation) launched the iconic yellow silicone wristband in 2004 as a fundraising initiative, I hoped it would raise some money for a worthy cause. I had no idea that it would catch on across the country — and around the world — as one ofContinue reading “Wristbands: Carrying Your Message for Miles (and Years)”

Get Real, Brands: Why Real Is Usually Right

Whether you’re a racing fan or not, you have to love Jeff Gordon and his sponsor, Pepsi MAX, right now. Last year, the duo produced an awesome ‘test drive‘ video, where a disguised Jeff Gordon took an unsuspecting used car salesman on the ride of his life. Only, it was fake. A stunt driver, paidContinue reading “Get Real, Brands: Why Real Is Usually Right”

You Don’t Know Jack About Brandjacking

In the mid-nineties, there was a trivia game called You Don’t Know Jack. As a trivia buff, I loved the game and even had it on CD-ROM (remember those?). OK, I also loved telling people, “You don’t know jack” when they answered incorrectly. Which brings me too… Brandjacking. What is it? When someone hijacks your brand,Continue reading “You Don’t Know Jack About Brandjacking”

The Art of Branding

Branding is a buzz word today, so everyone wants to drop it like the name of the hottest new rapper out there. While it’s overused and abused, it’s still an instrumental element to companies and people everywhere. “Good brands are able to set the tone, create the scene, and make us a part of itContinue reading “The Art of Branding”

Why do you want to be a silhouette?

It’s the first thing that makes me second guess following you. If you can’t even add a profile picture—something, anything—I really question the value of your tweets. Of course, there’s debate on what works best as an avatar; but first, you need a profile pic. Period. I realize this is basic knowledge, and one ofContinue reading “Why do you want to be a silhouette?”

How Elvis Can Inspire Your Success

If you didn’t notice, Elvis Presley‘s birthday was Tuesday (January 8th). He would have been 78 if he were still alive today. Man, that’s hard to believe. Despite his untimely death, Elvis achieved considerable fame and status as the King of Rock and Roll. How did he get there? God-given talent, a lot of hardContinue reading “How Elvis Can Inspire Your Success”