In the mid-nineties, there was a trivia game called You Don’t Know Jack. As a trivia buff, I loved the game and even had it on CD-ROM (remember those?). OK, I also loved telling people, “You don’t know jack” when they answered incorrectly. Which brings me too… Brandjacking. What is it? When someone hijacks your brand,Continue reading “You Don’t Know Jack About Brandjacking”
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