Social Media: What Do I Say?

While hosting a series of interactive sessions on social media, the #1 question I received was about content. (Most) attendees understood the value of social media to their businesses, how these platforms could increase their search engine optimization and really help them develop relationships with customers, prospects and partners. “But what do I say?” is always where we ended up.

Curating Content
The good news is that you don’t have to necessarily create all of the content you’ll use. There are a plethora of resources available, depending on the type of content your audience is interested in. Not sure? Following are some places to start curating content for your social media platforms.

• Your blog and/or website—Fresh, interesting content ready made to share with your communities!
• Industry organization trade journals, websites, blogs, etc.—Other thought leaders in your industry are probably putting out some engaging content, so share it. You’ll have content to share with your communities while helping these organizations gain greater reach as well. [Note: make sure anything that you share is appropriate for your communities.]
• Mashable—If your customers are on social media, chances are they are interested in it and technology in general. This is a leading site in these areas that generates interesting content daily.
• Share other social media users’ content—Find companies or individuals that share compelling content and join their communities. You’ll be able to share their information to your Page or Stories so it’s visible to your audience as well. Sharing others’ content (that is relevant to your communities) is a wonderful way to increase your visibility and build your communities on social media. Remember to thank those that are gracious enough to share your information. You never know where a conversation might lead! 

Do you have other favorite sources for curating content? Please share! We’d love to hear from you in the comments section.

Ready to focus on original content creation? Check out Social Media: What Do I Say? (Part 2).

Jaime

Let’s chat about curating content, the power of social media or your must-follow accounts: