Does your email signature on your smartphone contain the following disclaimer?
Sent from [insert smartphone model here]. Please excuse misspellings, typos and grammatical errors.
Sorry, it won’t save you.
This post is being typed on a smartphone, but I don’t expect you to excuse any errors. In fact, I’m embarrassed when I spot an error, even a minor one, in an old post.
Today, even in our 24/7, hyper charged world, grammar matters. Why?
1) It impacts your credibility.
Want to be a thought leader or subject matter expert? That’s hard when people struggle to read your thoughts. No matter the subject, readers will judge you for misspelled words and missing punctuation, which will change the conversation from what you had intended. Keep the focus on your knowledge, so you can impress.
2) Bad grammar makes you look unprofessional.
Go ahead: submit a resume, cover letter or business proposal with grammatical errors. You probably won’t be receiving good news. Business emails, texts and letters also reflect on you, so take time to proofread. It could be the difference between a thriving partnership or career and a missed opportunity.
3) It screams “stop getting social with us.”
We live in a digital world, so businesses need to get social to survive—and thrive. Customers, fans and prospects won’t share your posts if they’re chock full of grammatical errors. Already this week, I’ve been disappointed to see major grammar gaffes in posts I wanted to share, so I refrained. Lost advertising and missed opportunities don’t help businesses grow.
4) Bad grammar is bad for business.
In a recent Grammarly poll, 63% of respondents said they would hesitate to buy a product with grammatical errors. Several respondents even gave examples of what products they have passed up due to poor spelling or punctuation. Think about it. Wouldn’t you wonder about the quality of a product if there was a noticeable spelling error or poor grammar?
But I’m not a writer, you say. The fact is that most business professionals write more than ever today for the company blog, your LinkedIn profile or even an online portfolio. And that doesn’t even scratch the surface of emails, social media and other communication.
So take some time to understand the writing process or find someone to handle it for you. Don’t laugh; it’s no different than taking your car to a mechanic to have it repaired or hiring an accountant to mind your business finances.
You’ve poured blood, sweat and tears into perfecting your craft. Don’t ruin it with bad grammar!
p.s. If you’re looking for a professional to craft your prose, or even spruce things up, we’d love to help! Not sure what you need? Let’s talk. We’ll be happy to answer any questions you have on the wonderful world of writing.
Your writing pro,