Business – Page 11 – clearly conveyed communications

Sponsorship: Your Name Here

I was sitting at an Akron Aeros (AA affiliate of the Cleveland Indians) baseball game the other night when a hitter broke his bat. Shortly after he was thrown out at first (and the pitcher danced out of the way of the jagged bat head), the PA announcer said, “That broken bat was brought toContinue reading “Sponsorship: Your Name Here”

Need an Idea? Just Walk Away…

Are you trying to come up with a creative idea that’s eluding you? Whether it’s a great idea for an article, the basis for a new campaign or some way to improve a current situation, it can be frustrating to come up with nothing. But don’t let frustration get the best of you! Following areContinue reading “Need an Idea? Just Walk Away…”

Who are you talking to?

Determining your target audience can make or break your campaign or message. Basically, who are you talking to? By narrowing down your target audience, you will save money, resources and receive a higher ROI (return on investment). For example, direct mail can be a great way to break through the clutter of advertising today. AContinue reading “Who are you talking to?”

An Introduction

Thanks for visiting my blog! It’s a pleasure to meet you virtually, and I’m looking forward to getting to know you and your business in more detail. I hope that you find my little online haven a great place to pick up valuable marketing tips, from communicating clearly to event planning and more. If youContinue reading “An Introduction”