Use Strategy to Guide Your Brand on an Epic Adventure 🧭

Hi, I’m Jaime, and I’ll be your brand guide for this adventure. 🖐🏼

When I first saw the AI action figure trend, I was intrigued. But instead of jumping on it right away, I thought about how I could make it my own and tie it into my brand.

So, I went for a hike and let my brain go to work while I enjoyed the sights and sounds of nature.

Introducing the CCC Brand Guide:
Nature/outdoors theme
Staying connected anywhere
Bringing nature indoors | I plants!
Always carry a notebook to jot down big ideas!
We help brands find their voice
Compass represents strategy + adventuring
Always on an adventure
Sustainable packaging

Remember, strategy beats trends every day. While the CCC Brand Guide took a lot more time and effort to create, it was worth it. We ended up with an action figure that is unique to our brand, which we’ve already used in our marketing efforts half a dozen times and counting.

AI (artificial intelligence) can do amazing things and is improving every day, but it needs your brainpower and unique perspective to become a useful tool for your brand or business. Using generic prompts will produce generic content, so take the time to train your favorite AI tools to understand your brand.

CCC turned 13 last month—and it’s been an adventure. Just like life! Despite the ups and downs of running a business, it’s so satisfying guiding brands on their journey and helping them find their voice.

Looking for a guide on your brand’s journey? Building a brand (and running a business) is a wild ride, so it helps to have a plan. We’re here to help you find your voice, connect with your audience and navigate your adventure while enjoying the journey along the way!

Have you jumped on the AI action figure trend (or another trend)? How did you make it your own?

P.S. Interested in more AI-themed content about building your brand or marketing your business? Let us know in the comments, so we can give you what you want!

Your Brand Guide,
Jaime

Let’s chat (about strategy, building your brand, AI or your favorite action figure):