“Brands need to think about…how they are getting people to do things together, talk to each other, connect with each other.” 👥
I agree with Sofia Hernandez, global head of business marketing and commercial partnerships at TikTok, that we need to use technology to bring people together and create connection—but not be the star of the show.
ADWEEK talked to industry leaders at C2 Montréal about where they think experiential marketing is heading, and they had a lot to say.
📍 Tailor experiences based on the event location.
🎯 The space is about function, not just aesthetics!
😊 Connect with attendees on a deeper level, so they can create an emotional connection with your brand!
✨ Leave attendees with a feeling about your brand, so they remember the experience.
📲 Use tech to bring people together, not be the star of the show!
Focus on designing your experiences to be immersive and personal, so attendees can form meaningful connections with each other and your brand while making memories they’ll cherish (and share) for years to come.
Where do you think experiential marketing is heading? ✨
P.S. Looking for inspiration to create your next experience? The brand activations at Cannes Lions this year were 🔥🔥!
P.P.S. Ready to talk about your next experience or marketing project? Let’s talk.
An experiential evangelist,
Jaime
Let’s chat (about getting experiential, memorable marketing or your favorite brand activation):
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