brand refresh – clearly conveyed communications

The Psychology of Color: Following Guides or Going With Your Gut?

Color. We all have a favorite one, and probably, a least favorite one too. From boxes of Crayola crayons to apparel and interior design, color plays a big part in our lives. So what do your colors say about your business? Well, it depends on who you ask. Colors do tend to evoke emotions inContinue reading “The Psychology of Color: Following Guides or Going With Your Gut?”

Spring Cleaning? Don’t Forget Your Business

Spring is in the air! Maybe it’s the rising temperatures or longer days, but optimism abounds this time of year. If spring cleaning is on your to-do list, don’t forget about your business! How can you spring clean your business? Try these tips: Get Organized — Go through your paper and electronic files and form aContinue reading “Spring Cleaning? Don’t Forget Your Business”