Introducing Our 2026 Word of the Year: Explore 🧭

2025 was a year of Connection, from building relationships with fellow small businesses, entrepreneurs and creators to collaborating on projects and sharing ideas.

While reflecting on last year, I realized that I also tried new foods, picked up a new hobby and dove into new topics.

Our 2025 Word of the Year: Connection 🤝

2024 was a year of Adventure, from kayaking and ice skating to exploring nature, museums and immersive experiences. We accomplished significant milestones, jumped into new opportunities and soaked in the view—wherever we were. Our word of the year for 2025 is Connection.