Go On Holiday, And Take Your Business With You

Wednesday was Boss’s Day and tomorrow is Sweetest Day; Monday, we celebrated Columbus discovering America (and railroading the natives out of town) while our Canadian friends were being thankful. Halloween, one of the biggest retail holidays of the year (second only to Christmas in money spent), looms large at the end of the month. Who am I going to see at my door more this year — Miley Cyrus or Anastasia Steele?

Griswold's House in Christmas Vacation

Holidays are excellent marketing opportunities for your business. Just don’t take it too far.
Pic credit: Hooked on Houses (CCC)

What does this have to do with your business? More than you think, actually. Holidays, from the sincere to the commercially created (thanks Hallmark!), present excellent, and often missed, opportunities to successfully market your business.

This is your chance to be creative and think of unique ways to tie your products and services into a holiday or special day. Keep your business’s voice in mind as you come up with a campaign. Is your tone cheeky? Conservative? You don’t want to stray too far from your regular marketing efforts or the association will seem far-fetched or forced. We’ve all seen one too many President’s Day car commercials which have no point beyond an obscure ‘Lincoln’ reference.

A few holiday-related marketing efforts have caught my attention. One such effort was from Durex, the condom manufacturer. As you would expect from a company in its field, Durex likes to have fun with its subject matter, in order to erase some of the taboo associated with its product. This Father’s Day ad is eye-catching, spot on tone-wise and priceless.

Father's Day Durex ad

Happy Father’s Day from your friends at Durex — especially if you use their competitor’s products.
Pic credit: Adweek

Another effort that stood out to me was from the leader of the digital world, Google. The search giant put together an impressive Mother’s Day effort, showcasing how many of its products and services could help you celebrate this sentimental holiday. A special landing page brought everything together, including this fun video (remember, YouTube is owned by Google):

Holiday Talk

What’s your favorite holiday-related marketing effort?

What holidays or special days can your business associate with?

What’s your favorite holiday or celebration?

Happy Holidays!
Jaime

Every day’s a holiday on social media… 
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About Jaime Shine

I love to write. While most kids were playing with blocks or dolls, I was publishing magazines and newspapers – feature articles, ads, sports box scores, the whole nine yards. From promotions director to advertising roles to branding projects, I’ve always been interested in all forms of marketing. That interest blossomed into a career path and led me to open my own business, which has always been a dream of mine. And I’d love to work my magic for you. Check out my company's services, discover more about me or chime in on my blog, covering a variety of topics, at http://jaimeshine.com.

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