Wednesday was Boss’s Day and tomorrow is Sweetest Day; Monday, we celebrated Columbus discovering America (and railroading the natives out of town) while our Canadian friends were being thankful. Halloween, one of the biggest retail holidays of the year (second only to Christmas in money spent), looms large at the end of the month. Who am I going to see at my door more this year — Miley Cyrus or Anastasia Steele?
What does this have to do with your business? More than you think, actually. Holidays, from the sincere to the commercially created (thanks Hallmark!), present excellent, and often missed, opportunities to successfully market your business.
This is your chance to be creative and think of unique ways to tie your products and services into a holiday or special day. Keep your business’s voice in mind as you come up with a campaign. Is your tone cheeky? Conservative? You don’t want to stray too far from your regular marketing efforts or the association will seem far-fetched or forced. We’ve all seen one too many President’s Day car commercials which have no point beyond an obscure ‘Lincoln’ reference.
A few holiday-related marketing efforts have caught my attention. One such effort was from Durex, the condom manufacturer. As you would expect from a company in its field, Durex likes to have fun with its subject matter, in order to erase some of the taboo associated with its product. This Father’s Day ad is eye-catching, spot on tone-wise and priceless.
Another effort that stood out to me was from the leader of the digital world, Google. The search giant put together an impressive Mother’s Day effort, showcasing how many of its products and services could help you celebrate this sentimental holiday. A special landing page brought everything together, including this fun video (remember, YouTube is owned by Google):
What’s your favorite holiday-related marketing effort?
What holidays or special days can your business associate with?
What’s your favorite holiday or celebration?