Over the weekend, I was thinking about social media usage on weekends. (Oh, the irony…) We’ve all seen the statistics and recommendations that encourage us to be social 7 days a week and keep our businesses top of mind with readers beyond traditional business hours. The theory goes that fewer businesses are social on weekends, so the content of socially active companies has a higher chance of being seen and engaged with.
Many of us schedule content in advance or automate it, so that we have a social media presence while we’re out and about enjoying the real world. (If it’s been a crazy week, maybe we’re frantically scheduling updates on Saturday morning or squeezing them in throughout the weekend.) But a thought occurred to me… If a tree falls in a forest and no one’s around to hear it, does it make a sound? Or better put…
If our content publishes on social media and no one’s around to see it, does it make an impact?
Here’s my point: do you actively engage with other people’s social media content on weekends? Not just schedule content in advance on your accounts but read, comment, interact with and share other content? In other words, are you part of a social media audience on weekends? Or are you simply publishing content? (Maybe that’s the case all the time, not just on weekends.) Please choose your response in the poll below. Be honest!
If there’s no audience to view our content on weekends, are we simply publishing content to publish it? Would that content be better utilized during the week?
Do you publish content for your business on weekends?
Does your audience engage on weekends? More so than during the week?
Are you part of a social media audience on the weekends or simply a publisher?
Please feel free to leave your comments below, including additional thoughts on your poll answer above.
Your sister in social,
p.s. I love social media, but I didn’t grow up in front of a screen. I do engage with social media over the weekend but am happy to take a break to live in the real world. 🙂
p.s.s. If you’re still figuring out your audience or just getting started, Buffer has published a scientific guide on when to post on social media to maximize your content. It’s a great place to start!