Is Your Brand Ready? The Next Era of Experiential Marketing Awaits

Where is experiential marketing heading? ADWEEK talked to industry leaders at C2 Montréal about this subject, and they had a lot to say. Check out the highlights along with my take (and some stunning inspiration from Cannes Lions)!

It’s Show Time! How to Make Your Next Event More Memorable

Whether you’re hosting an event or exhibiting at one, we picked up some important tips to make sure attendees remember you—in a good way.

“We’re getting the band back together.”

Just think how much easier it would have been for Jake and Elwood Blues if they had social media to help their cause. Of course, it wouldn’t have been nearly entertaining for us if they did.

Are you getting the band back together? Here are four ways social media can help…