Step right up, and join the conversation! 💬
Welcome to the CCC Carnival, where you can connect, engage and make memories while having a good time. This is your community gathering place to spend time with family and friends, meet fellow community members and strengthen relationships.
There are games, rides and attractions galore, along with fun prizes, sweet branded merch and a food court. Join us for a tour as we take you around the carnival grounds, so you can figure out where you want to go first!
Interactive Attractions 🎰
Basil the Brand Builder (Powered by AI)
Want to build your brand? Let’s get started. Tell Basil the Brand Builder who you or your brand are: your brand values, personality traits, unique selling proposition (USP) and what you offer. Basil will create a personal or corporate brand for you to help guide you on your branding journey. This is only the first step, but CCC is here to help you find your voice, connect with your audience and navigate your brand adventure while enjoying the journey along the way! When you visit Basil, you’ll receive a Magic 8 Ball decorated with your logo or brand message to help you make important decisions down the road. 😉
Sideshow: Use Strategy to Guide Your Brand on an Epic Adventure 🧭
Vic the (Human Powered) Vending Machine
While we appreciate everything artificial intelligence (AI) has to offer, a human touch can help you stand out from your competition, create memorable marketing and connect with your audience. Answer a few questions from Vic the Vending Machine about your preferences and receive branded CCC Carnival merch based on your answers.
Use your new 3-pack of Field Notes notebooks to jot down your big ideas, small wins and things in your life or business you’d like to improve upon moving forward. Is Expedition, National Parks or Vintage more your vibe?
Handwritten notes make an impact today, so utilize your new stylish notecards to break through digital distractions and connect with a friend, family member, colleague, client or employee. Show your appreciation, say thank you for a job well done or tell people what their relationship means to you.
You can’t do all this writing without the proper tools. Enjoy your pack of PaperMate flair pens! These fabulous pens make writing fun, and they also helped us choose CCC’s brand colors, so we’ve been high on these beauties since day one. Are you ready to get down to business, head on a tropical vacation (at least mentally) or sit down to Sunday brunch? Your perfect pens and possibly a Hazelnut Latte (or at least its scent) await!
Sideshow: The Psychology of Color: Following Guides or Going With Your Gut?
Want to take the fun home? Get your crew or team together to play Mad Libs! Write in the missing words on each page to create your own hilarious stories for a good laugh and a good time. Whether you’re surviving the end of the world, visiting the Upside Down or celebrating brat culture, you’ll have a blast with your Mad Libs book by yourself or in a group. Plus, the world’s greatest word game provides a valuable lesson about the importance of communication for your team.
Ready to get the conversation started? Imagine the possibilities, generate fresh ideas and start interesting conversations that your team, clients, family and friends want to join with Can You Imagine Table Topics To Go. Whether you’re sitting around the dinner table or bonding at an offsite retreat with your team, these cards can inspire meaningful connections and strengthen relationships. What do you think it will be like to live 100 years from now? If you wrote a book, who would be your main character? If you could teleport and instantly appear anywhere right now, where would you go? If you owned your own island, what would you do for fun?
Vic the Vending Machine won’t just give you some fun merch to take home, so you can remember your experience at the CCC Carnival. There’s another surprise waiting inside. When you visit Vic, you’ll also receive a custom 3D Viewfinder! Scan the QR code on the packaging to create your custom reel of photos for a personalized viewing experience. Will you document your brand or business journey so far? Celebrate memorable moments with your family, team or crew? Whatever photos you choose, you’ll love showcasing your precious memories in this unique, nostalgic keepsake.
Let’s Ride 🎢
You’ve enjoyed engaging with our interactive attractions, and you have some sweet merch to show for it. But now, it’s time to ride! Stash your swag in a locker, so you can feel like a kid again.
First stop, the Ferris Wheel of Ideas. Grab a seat in a gondola so you can take in the view from the top, let your brain relax and see what percolates. It’s amazing how often you think of a big idea, a solution that’s been evading you or a creative way to build your brand when you least expect it—while you’re hiking through the woods, taking a shower or watching a movie. Sit back and relax so you can cook up fresh ideas or plan your next move!
Ready for some action? Jump on the Campaign Roller Coaster! Marketing campaigns require planning, strategy and execution to deliver results, but sometimes you just have to hold on and go along for the ride. One scary moment or steep drop in metrics won’t crush your entire campaign, so stick to the plan and see it through. Win, lose or draw, running a campaign will give you one hell of a ride, and you can always debrief afterward to help plan your next move.
Looking for a scare? Welcome to the Haunted House of Marketing Horrors… Enter at your own risk and beware. ☠️ Don’t get lost because you’re wandering around without a strategy or clearly defined goals. You may end up in the aisle of mirrors, where you’ll only think about your brand and ignore your target audience. Or you might get stuck on the treadmill where time stands still, because your company refuses to adapt to market changes.
Sideshow: Top-of-Funnel Social Media Marketing: How To Spark Awareness In New Ways
Relying on a single channel? Your luck ran out, because it went down—and your account was hacked. You’ll have to find another way to connect, engage and build relationships with your target audience. Now you’re on shaky ground, because you’re not tracking your campaigns or measuring your results. Don’t fall down or stumble, because you don’t know what to improve!
There’s your target audience! Hey, why are they ignoring you? They gave you wonderful feedback to improve your product or service, but you ignored (or misunderstood) what they said. Now they’ve moved on to another brand that delivers a better customer experience. There’s still time to get on the right track… but you’re not going to get there. You’re giving up too soon after a setback, so you may be stuck here forever. 🤷♂️
Oh good, you made it out safe and sound. You’re probably a little rattled, so why don’t you head to the swings? Believe it or not, sometimes marketing is smooth sailing. Relax and enjoy the ride! (We love it when a plan comes together.)
Sideshow: How To Set and Achieve Marketing Goals To Succeed
Some days are smooth sailing, and some days are a bumpy ride. It seems like you’re running into barriers or obstacles at every turn. While frustrating, bumper cars can also be fun! Come up with creative solutions to find new ways to move forward, or at least get out of a jam. Or take out your frustration by ramming into a few competitors or issues. It should pay off to meet your problems head-on!
After battling through the bumper cars, take a break on the carousel. Have a seat on a bench or enjoy a relaxing ride round and round as you go up and down. Music fills the air, which soothes your frazzled nerves, and you start to remember why you got on the marketing merry-go-round in the first place. While you’re enjoying the scene, think about your next carousel (post). There’s never too much downtime for a marketing pro.
We interrupt your blissful ride with pure chaos. You snap out of your reverie and realize you’re on The Scrambler! 🤪 Deadlines are coming at you left and right, clients need one more change (right now!) and you’re juggling projects like a juggler extraordinaire. How do you turn this thing off?!
You’re all ridden out. It’s time for a break, but the kids want to play. It sounds like a good time to take a trip to Kiddie Island!
Kiddie Island of Adventure 🏝️
As you ride the ferry to Kiddie Island, everyone’s excited. Your kids can’t wait to enjoy adventures created just for them, and you can relax while they play. No adults are allowed to venture here unless they’re with their kids, grandkids, nieces, nephews or family group. You’re wearing your special wristbands, which match the ones your kids are wearing.
When you step on the island, there are fun adventures everywhere for kids of all ages. Head to a child-appropriate ride, depending on your kids’ preferences, or take a train ride on the Kiddie Island Express, for a relaxing tour and to enjoy the view.
Soar through the air in Flying Elephants, captain a Kiddie Boat or enjoy a fun time on Scooby’s Silly Swings. Pose for a picture with Scooby and Scrappy-Doo before you spend time playing with puppies. Yes, real puppies! These cute pups are all available for adoption through local shelters, so maybe you’ll be expanding your family soon.
Take a seat and relax your feet while you let your imagination play. The junior-sized Ferris Wheel of Ideas will pique your kids’ imaginations while offering views that aren’t quite so high. They can still dream big while growing into the taller ride.
We haven’t even gotten to the Jellyfish Ride, Red Baron Plane Ride or pint-sized Tilt-A-Whirl. But trust us, you’ll find fun rides your kids will love at any age. If you’ve got little ones or big kids, look for our special attractions: Toddler World and Teenage Kingdom. These areas cater to these specific age groups, so they can run (or waddle) wild!
If you’re all ridden out or need a break, try your luck or test your skill at games made for kids to play. And wait until you see the prizes! 😍 Whatever you decide to do, you won’t run into any inappropriate marketing or questionable attractions in Kiddie Island of Adventure. It’s kid-tested and parent-approved. Wait, we may have borrowed that from somewhere… OK, Kix Cereal, you nailed that one.👌
We’re heading back to the carnival now, but enjoy your time in Kiddie Island. Those puppies won’t pet themselves!
Play Your Game 🕹️
You’ve engaged with our interactive attractions, ridden your heart out and taken the kids on an adventure to remember. Now you’re ready to play your game.
If you’re feeling strategic, start with the Scavenger Hunt. Gather your team and create a strategy to reach your goals. Work together to decipher clues, so you can head to your next destination. As you gain momentum, don’t get sidetracked by bright, shiny objects or every new trend. Stick to your plan, continue to make progress and find your prize. We think you’ll enjoy the buried treasure at the end of this scavenger hunt rainbow! 🌈 P.S. Did you head to our carnival as a fearless freelancer or company of one? We’re happy to introduce you to some new friends or enjoy your solo time!
Sideshow: I Love It When A Team Comes Together 👥
Ready to make your marketing moves? Throw some darts to nail your target audience. Whack-a-(Marketing) Mole so your efforts will succeed. Get mass marketing, jumping on trends that don’t align with your brand and inconsistent branding out of here! Focus on running targeted campaigns at Skee-ball, so you’ll score higher with your target audience.
Up for a challenge? Good, you’re heading to the Claw Machine. Hang back for a bit before you take your turn. Observe the machine’s behavior while others play to understand the claw’s strength and strategically target prizes. Choose your tactics based on what you’re trying to achieve. For example, nudge a prize you want toward the chute before trying to pick it up. Think about what you’re doing to increase your chances of succeeding!
After using all that brain power, you may want to take a break at the Photo Booth. Grab some of our creative carnival props, dress up to fit the scene or choose an adventurous digital background to transport to another world. Capture fun moments with your crew, so you can reminisce about the memories you’re making for years to come!
Those pictures are a hoot! You’ve already decided which Polaroids you’re going to print before you leave, and you can’t wait to download the digital versions later on. They’re going to light up your social channels. 🤩 Now, let’s head back in time to the 80s Arcade.
The 80s Arcade is the place to have fun and enjoy life while inspiring your marketing efforts. Remember to entertain your audience while educating them, so people look forward to your content. All work and no play makes a dull marketer!
It’s amazing how play can inspire fresh ideas and recharge your creativity. Speaking of playing, which game is your fav?
- Ms. Pac-Man
- Pinball
- Super Mario Bros
- Frogger
- Tetris
- Star Wars
- Donkey Kong
- Popeye
- The Legend of Zelda
- Out Run
- Duck Hunt
Or grab some popcorn, take a seat and fire up the Atari!
Once you’ve bagged your duck limit or outrun your competition, head back outside. It’s time to join the conversation at the Town Square.
Town Square @ the Fair 👥
What a day! You’re having a blast interacting with attractions, riding rides and playing games, but you would love to sit down, fuel up and talk for a while.
The Town Square is the place to be. It’s a gathering place designed to bring people together, have conversations, catch up with your crew or meet new people. Sit down in a comfy chair, gather around a table and take a break from the excitement around you. Discover what others have been doing and where you need to head next. Ask your family what their favorite activities have been so far, or compare notes with your friends to plan the rest of your day.
Centrally located, the Town Square is the heart of the CCC Carnival. It’s a popular meeting spot, a place to take a break or gather your thoughts. Just look for the green and blue Big Top, or follow your nose. It’s also home to our Food Court.
You won’t go hungry here. Whether you’re craving traditional carnival food, from onion rings and cheese fries to corn dogs and turkey legs, or you’re looking for something not typically found under the Big Top, like street tacos or strawberry poppyseed chicken salads, we’re here to satisfy your cravings.
Step right up to the food booth of your choice, and enjoy all the carnival concessions you want. Or wander around the food trucks to discover other delicious treats you’ll love. Don’t forget dessert! We’re serving an array of flavors and tastes today. What are you craving?
A World of Imagination Awaits 🤯
You’ve reached the end of the CCC Carnival, but there’s so much more to explore. Virtually and in person, there are so many ways to connect and engage with your target audiences today. Spend time building relationships with prospects, fans, customers, and brand advocates to create a brand that people love and an active community that people are proud to be part of. More importantly, invest that same time and energy in having meaningful conversations and creating memories with your family and friends. That’s what we all remember in the end.
Before you head out, enjoy one final surprise. What carnival is complete without a fireworks show?!
Thanks for coming out to the CCC Carnival, and joining the conversation 💬 (and the fun)!
What was your favorite ride, game or attraction?
What merch are you most excited about?
What do you think it will be like to live 100 years from now?
What’s your biggest marketing challenge? 🤔
Ready to find your voice? Drop us a line.
Your resourceful ringleader,
Jaime
clearly conveyed communications 