emotional marketing – clearly conveyed communications

Is Your Brand Ready? The Next Era of Experiential Marketing Awaits

Where is experiential marketing heading? ADWEEK talked to industry leaders at C2 Montréal about this subject, and they had a lot to say. Check out the highlights along with my take (and some stunning inspiration from Cannes Lions)!

What’s your story?

Storytelling is a powerful tool in today’s business world. It allows us to connect on an emotional level with customers, so they become loyal, longtime clients. It’s not about selling a product or service. It’s about understanding your clients’ challenges so you can solve them and make your clients’ lives just a little bit easier.Continue reading “What’s your story?”