Wednesday was Boss’s Day and tomorrow is Sweetest Day; on Monday, our Canadian friends were being thankful while we’re celebrating coffee, nuts and chocolate in October. Halloween, one of the biggest retail holidays of the year (second only to Christmas in money spent), looms large at the end of the month. Who am I goingContinue reading “Go On Holiday, And Take Your Business With You”
Tag Archives: google
Happy Mother’s Day, Mom. Love, Google
Brands have been creating content, offering special promotions and attaching themselves to seemingly non-related holidays for years. But for Mother’s Day 2013, Google nailed it. Here’s to the Moms The worldwide search giant did what it does best — connected you to the information you need. A special landing page offers: a video celebrating momsContinue reading “Happy Mother’s Day, Mom. Love, Google”
Online Marketing & Your Privacy: Can They Coexist?
As a marketing professional, I find myself in a conundrum. I completely understand companies wanting to gather information about me in order to present a more personalized experience. Targeted ads, relevant special offers, personalized product suggestions. But it’s scary. We live in a digital world, and identity theft and fraud are on the rise. If weContinue reading “Online Marketing & Your Privacy: Can They Coexist?”
clearly conveyed communications 