“We sometimes underestimate the influence of little things.”
-Charles W. Chestnutt
Yesterday was my birthday (yep, I’m a Pisces). Upon the outpouring of well wishes from friends, family and business associates, I was reminded that life is so much about the little things.
A message on social media wishing someone a happy birthday. Making time for dinner with your family or lunch with an out of town friend. Calling someone you haven’t spoken to in awhile just to check in. Small acts that cost you little but brighten someone’s day.
Little things are just as important in business. My mantra has always been, “People do business with people.” I always try to put a face behind my company name, make my digital world seem more human and personal. Although much of what I do is electronic – writing, marketing strategy, social media, etc – I love connecting with people and putting a face with a name.
I believe that rich relationships are what life’s all about, in business too. Reach out and connect with people, care about what they do and how you can help them. The business will come, but first you have to connect with people, develop and nurture relationships.
Who knows what could come out of a simple birthday wish?