Yes Virginia, It Really Is All About The Little Things

The Lego Store Display

It’s amazing what thousands of little Lego pieces can create!

I’m onsite with a client this week and have been reminded of an important adage as I delve into the company’s processes and systems.

It’s all about the little things.

It really is. The smallest pieces of data, minor decisions and ‘mundane’ moments make up most of our lives. If we learn to appreciate these seemingly irrelevant aspects of our being, we’ll be a lot better off. Processes will go smoother, relationships will work better and we’ll get more enjoyment out of life.

For example, I headed to the Mall of America while I’m in town and had to visit the Lego Store. Its impressive display on top of the store (pictured above) is amazing! Think about the thousands upon thousands of little Lego pieces it took to make this eye-catching display. If one piece was missing or the wrong color, it would stick out. Every single piece contributes to the finished product — a work of art.

This thought process applies to your business life too. Emails, reports and other communications help ensure everyone is on the same page when working on projects. The smallest pieces of data add up to provide crucial demographic information and reports showing return on investment. Branding, events, marketing, promotions, social media and sponsorship can all go right or wrong based on the most minute of details. Every part of the process, no matter how small, is necessary to achieve the desired end result.

So pat yourself on the back for a job well done the next time you take care of the little things.

Sound Off

What little things do you take care of?

How has handling a little thing led to a big moment in your life?

p.s. Have you been to the Mall of America? What’s your favorite part?

A devil for the details,
Jaime

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It’s All About The Little Things

It's all about the little things.

“We sometimes underestimate the influence of little things.”
-Charles W. Chestnutt

Yesterday was my birthday (yep, I’m a Pisces). Upon the outpouring of well wishes from friends, family and business associates, I was reminded that life is so much about the little things.

A message on social media wishing someone a happy birthday. Making time for dinner with your family or lunch with an out of town friend. Calling someone you haven’t spoken to in awhile just to check in. Small acts that cost you little but brighten someone’s day.

Little things are just as important in business. My mantra has always been, “People do business with people.” I always try to put a face behind my company name, make my digital world seem more human and personal. Although much of what I do is electronic – writing, marketing strategy, social media, etc – I love connecting with people and putting a face with a name.

I believe that rich relationships are what life’s all about, in business too. Reach out and connect with people, care about what they do and how you can help them. The business will come, but first you have to connect with people, develop and nurture relationships.

Who knows what could come out of a simple birthday wish?

Your thoughts?

Cheers,
Jaime

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