Author Archives: Jaime Shine

Event Planning: You Need to Have a Plan

Have you ever tried your hand at event planning before? Even the most basic party or get-together (in your mind, at least) can turn into a stressful occasion when you’re in charge of all the details. Now think about putting on a conference or tradeshow for 500 or more of your closest friends. No matterContinue reading “Event Planning: You Need to Have a Plan”

50 Things I’m Grateful For…

I came across a post recently talking about things the author was grateful for. What a great idea! In our busy lives, oftentimes we allow ourselves to get mired in the frustrations and minor inconveniences of the day-to-day grind. Below are 50 things that I’m very grateful for… what are yours? 1) Waking up thisContinue reading “50 Things I’m Grateful For…”

Need an Idea? Just Walk Away…

Are you trying to come up with a creative idea that’s eluding you? Whether it’s a great idea for an article, the basis for a new campaign or some way to improve a current situation, it can be frustrating to come up with nothing. But don’t let frustration get the best of you! Following areContinue reading “Need an Idea? Just Walk Away…”

Who are you talking to?

Determining your target audience can make or break your campaign or message. Basically, who are you talking to? By narrowing down your target audience, you will save money, resources and receive a higher ROI (return on investment). For example, direct mail can be a great way to break through the clutter of advertising today. AContinue reading “Who are you talking to?”