Author Archives: Jaime Shine

Sponsorship: Your Name Here

I was sitting at an Akron Aeros (AA affiliate of the Cleveland Indians) baseball game the other night when a hitter broke his bat. Shortly after he was thrown out at first (and the pitcher danced out of the way of the jagged bat head), the PA announcer said, “That broken bat was brought toContinue reading “Sponsorship: Your Name Here”

To Give or Not To Give…

After regularly donating blood for several years, the Red Cross contacted me regarding my high platelet count. They asked me if I would consider donating platelets, so I said sure. I knew that whole blood and platelets were always in high demand. They assured me that it was very similar to donating whole blood withContinue reading “To Give or Not To Give…”

Advertising: Do You Watch?

Are you a fan of ads? In the age of TIVO and DVRs, you’re probably thinking that’s not even relevant anymore. But I’m talking about all types of advertisements, from magazine and online ads to billboards and yes, television. I came across an article on the ‘winners’ of Olympic advertising, so this subject came toContinue reading “Advertising: Do You Watch?”

The Olympics: A Viewing Party

As noted in my previous post, I love watching the Olympics. It’s amazing to see so many amazing athletes from around the world gather in one place to compete. I was invited to participate in NBC’s 2012 Olympics Diary, which helps the network gauge the effectiveness of its coverage via all platforms. As a participantContinue reading “The Olympics: A Viewing Party”

The Olympics: A Global Brand (Kind Of)

Are you excited about the upcoming Olympics in London? I am! I love watching athletes from around the globe compete against each other, especially the summer version. It’s a patriotic time for so many nations, and it’s wonderful to see the world come together on such a grand stage. Beyond the stadiums, another competition isContinue reading “The Olympics: A Global Brand (Kind Of)”

Technology: It’s Not Just For Trekkies Anymore

Technology has permeated all aspects of society from the workplace to how we order pizza. (If you’re still phoning in your orders for the popular pies, get with the program.) You probably utilize technology throughout your daily routine and don’t even realize it. Why? Because it works. You don’t have to understand why it worksContinue reading “Technology: It’s Not Just For Trekkies Anymore”

Social Media: What Do I Say? (Part 2)

In the last post, we discussed how to curate quality content from other resources. As mentioned, this is an efficient way to continue to provide your community with compelling content while not bearing the load of always creating original content. It’s also a wonderful way to meet new people and provide a wider range ofContinue reading “Social Media: What Do I Say? (Part 2)”

Social Media: What Do I Say?

While hosting a series of interactive sessions on social media, the #1 question I received was about content. (Most) attendees understood the value of social media to their businesses, how these platforms could increase their search engine optimization and really help them develop relationships with customers, prospects and partners. “But what do I say?” isContinue reading “Social Media: What Do I Say?”

Sports & Leisure: Scoring Points and Creating Fans

It’s no surprise that fan is the root of fanatic. People are passionate about their sports teams, so why not make your brand an integral part? From game day giveaways to local team tie-ins, you can elicit as much passion about your company as the home team. Becoming a part of game day is aContinue reading “Sports & Leisure: Scoring Points and Creating Fans”