Author Archives: Jaime Shine

From the Bedroom to the Boardroom: Why You Should Listen to the Introverts in Your Life

I recently finished a book, Quiet: The Power of Introverts in a World That Can’t Stop Talking, by Susan Cain. Have you ever read a book that was written for you? Now I have. I’ve long known that I’m an introvert, and for just as long, thought it was a weakness, something that I needed toContinue reading “From the Bedroom to the Boardroom: Why You Should Listen to the Introverts in Your Life”

My Life Expressed In Six Words

This post from the TED Blog captured my attention. Can you capture the essence of your life in only 6 words? As an introvert, people often think I’m not participating in the world. But I am, in my own way. I’m also a nature lover, from my days growing up in a rural area, andContinue reading “My Life Expressed In Six Words”

A Toast, ABSOLUT! Branding At Its Finest

What’s your favorite brand? Seriously, take a moment to think about a brand that captures your attention with its story, connects with you and seems to invite you to try their product. For me, one of those brands is ABSOLUT VODKA. Initially, I was intrigued by their advertising, especially their splashy, sophisticated print ads. TheyContinue reading “A Toast, ABSOLUT! Branding At Its Finest”

How Elvis Can Inspire Your Success

If you didn’t notice, Elvis Presley‘s birthday was Tuesday (January 8th). He would have been 78 if he were still alive today. Man, that’s hard to believe. Despite his untimely death, Elvis achieved considerable fame and status as the King of Rock and Roll. How did he get there? God-given talent, a lot of hardContinue reading “How Elvis Can Inspire Your Success”

“Oh, the Places You’ll Go!”

Where’s your go-to place? That place you head to when you need to think, come up with brilliant ideas or just clear your mind. Maybe it’s physical or it could just be a place you’ve carved out in your head. (Belize, anyone?) Regardless, we all need a place. My place is nature. I grew upContinue reading ““Oh, the Places You’ll Go!””

Why I Don’t Make New Year’s Resolutions

Did you make New Year’s resolutions for 2013? Apparently 50% of Americans do, yet 88% of those resolutions fail. I’ve never been a big fan of New Year’s resolutions. That’s not because I don’t want to improve myself; I just don’t see the point of waiting until New Year’s to do it. For example, IContinue reading “Why I Don’t Make New Year’s Resolutions”

What Making Leg Lamp Cookies Taught Me About My Business

Yes, those leg lamp cookies. If you’re not familiar with the famous (or some would say infamous) leg lamp, then go see A Christmas Story. And don’t shoot your eye out, kid!  So back to the cookies. I made the dough on Sunday night and planned to cut, bake and ice the cookies on MondayContinue reading “What Making Leg Lamp Cookies Taught Me About My Business”

Where Has All of the Good Journalism Gone?

Along with the rest of the nation, I watched in horror at the events that unfolded in Newtown, CT last Friday. I was out running errands for my business in the morning, so I didn’t see the initial breaking news coverage. I quickly checked my social media networks upon arriving home and noticed a fewContinue reading “Where Has All of the Good Journalism Gone?”

Special Offers: Are You Engaging Customers or Just Irritating Them?

It’s that time of year! During the Holiday shopping season, companies love to entice deal-hungry consumers with special offers to grab their share of the pie. Facebook page offers. Mobile discount codes. Coupons, special discounts or gift cards with purchases. These promotions can be a great way to interact with fans and create ambassadors forContinue reading “Special Offers: Are You Engaging Customers or Just Irritating Them?”