Why do you want to be a silhouette?

It’s the first thing that makes me second guess following you. If you can’t even add a profile picture—something, anything—I really question the value of your tweets. Of course, there’s debate on what works best as an avatar; but first, you need a profile pic. Period. I realize this is basic knowledge, and one ofContinue reading “Why do you want to be a silhouette?”

Jumping Off A Cliff: My 1st Year As An Entrepreneur

A year ago today, I took a deep breath and jumped off a cliff. Figuratively speaking, anyway. I left my job in corporate America to start my own business. I was terrified and excited, overwhelmed yet satisfied with my decision, completely burnt out but eagerly looking toward my future. In some ways, it’s been better thanContinue reading “Jumping Off A Cliff: My 1st Year As An Entrepreneur”

Online Marketing & Your Privacy: Can They Coexist?

As a marketing professional, I find myself in a conundrum. I completely understand companies wanting to gather information about me in order to present a more personalized experience. Targeted ads, relevant special offers, personalized product suggestions. But it’s scary. We live in a digital world, and identity theft and fraud are on the rise. If weContinue reading “Online Marketing & Your Privacy: Can They Coexist?”