Every Move You Make: Maintaining Privacy in a Digital World

The Man. Big Brother. The eye in the sky. Whatever you call it, it’s watching you. (Cue The Police — the band, that is.) We’ve touched on the issue of privacy in a digital world before, but it’s worth revisiting as technology continues to improve. The issue comes from balancing convenience and maintaining any privacyContinue reading “Every Move You Make: Maintaining Privacy in a Digital World”

Facebook Graph Search: A Case Study

Yesterday Facebook removed me from the waiting list and added Graph Search to my profile. I attended the press conference launch (via live blogging) and have certainly heard the hype, so I was anxious to try this new tool. Recently, I’ve become interested in oils in order to make more natural versions of beauty andContinue reading “Facebook Graph Search: A Case Study”

Online Marketing & Your Privacy: Can They Coexist?

As a marketing professional, I find myself in a conundrum. I completely understand companies wanting to gather information about me in order to present a more personalized experience. Targeted ads, relevant special offers, personalized product suggestions. But it’s scary. We live in a digital world, and identity theft and fraud are on the rise. If weContinue reading “Online Marketing & Your Privacy: Can They Coexist?”