Use Strategy to Guide Your Brand on an Epic Adventure 🧭

Hi, I’m Jaime, and I’ll be your brand guide for this adventure.

When I first saw the AI action figure trend, I was intrigued. But instead of jumping on it right away, I thought about how I could make it my own and tie it into my brand.

Introducing the CCC Brand Guide…

Your Brand Is A Feeling, Not A Noun

Branding. It’s all the rage, but what is it exactly? According to Merriam-Webster, branding is the promoting of a product or service by identifying it with a particular brand. Of course, there’s as many definitions of branding as there are flavors of chewing gum. I’ll make it easy though. Branding is a feeling you create inContinue reading “Your Brand Is A Feeling, Not A Noun”

6 Valuable Snippets of Career Advice I’d Tell My Younger Self

After reading some of the entries in the popular #IfIWere22 LinkedIn series, I was inspired to think about what I would tell my younger self. Hindsight is 20/20, right? So here I go… 6 Snippets of Career Advice I’d Give to My Younger Self Don’t let yourself be used. Yes, it pays to be aContinue reading “6 Valuable Snippets of Career Advice I’d Tell My Younger Self”

How Elvis Can Inspire Your Success

If you didn’t notice, Elvis Presley‘s birthday was Tuesday (January 8th). He would have been 78 if he were still alive today. Man, that’s hard to believe. Despite his untimely death, Elvis achieved considerable fame and status as the King of Rock and Roll. How did he get there? God-given talent, a lot of hardContinue reading “How Elvis Can Inspire Your Success”