As we approach the 200 follower mark, it seemed like a good time to officially welcome (or re-welcome) everyone to the blog and answer some frequently asked questions. What’s this blog about? In a nutshell, posts typically fall into 4 main categories: marketing, writing, social media and personal reflection. As loyal readers will tell you though,Continue reading “Where else can you read about MacGyver, Marketing and Leg Lamp Cookies?”
Category Archives: Social Media
Should You Slim Down (on Social Media)?
One of the first things I always discuss with clients (or even prospects) is that you can’t be everything to everyone — even on social media. We all know that, but as small business owners or business professionals, it can be difficult to weed out any ‘potential’ customers. Do what I say, not what I do.Continue reading “Should You Slim Down (on Social Media)?”
Twitter DMs: Strategy or Spam?
Twitter DMs: you either love them or hate them. While I’m not a personal fan, I do see how they can be used effectively. The problem is that I so rarely see them used effectively. Direct messaging on Twitter tends to be highly automated and utilized differently than messaging features on other platforms. Facebook messagesContinue reading “Twitter DMs: Strategy or Spam?”
Are LinkedIn Groups Working For You?
The past week we’ve focused on LinkedIn, the largest professional networking site on the planet. It tends to be a platform that most people aren’t utilizing effectively, because they’ve either posted a profile years ago and haven’t been back, or they share every tweet, which is a little overboard. So far, we’ve covered general tipsContinue reading “Are LinkedIn Groups Working For You?”
LinkedIn: The Essence of a Profile
You created a bare bones profile and uploaded your resume to LinkedIn a few years ago, and you haven’t been back. You’re done, right? Similar to other social platforms, the more you put into LinkedIn, the more you’ll get out of it. And just like other platforms, it all starts with your profile. What’s in a LinkedInContinue reading “LinkedIn: The Essence of a Profile”
LinkedIn: Are You Connected?
All of your colleagues and fellow business professionals keep telling you to get on LinkedIn, but you’re not looking for a job. So what’s the point, right? Wrong. LinkedIn is the Rolodex of the 21st century and so much more: an organized way to store your professional contacts, an easy way to follow up withContinue reading “LinkedIn: Are You Connected?”
Social Media: For Better or Worse?
In honor of the fifth annual Social Media Day yesterday, we wanted to stay on subject. While pouring over the coverage, it reminded us how much social media and the digital revolution has changed our lives — for better or worse. How has social media changed our lives? For Better Connecting people around townContinue reading “Social Media: For Better or Worse?”
Pinterest: In The Spotlight
Pinterest: it’s not just for soccer moms and DIY crafty types. This visual-oriented social platform can be a great place to showcase your business. Pin this: Now you can spotlight your Pinterest boards right on your website. Just click on the arrows button on the board you’d like to spotlight and grab the code forContinue reading “Pinterest: In The Spotlight”
Sing Your Song Face-to-Face: How to Host a Rockin’ Tweetup
Every time I hear the word tweetup, this classic dances into my head. What’s a tweetup? It’s a face-to-face meeting of people who are on X/Twitter. That’s it. The concept is simple, but it’s not always easy to pull off. If you’re thinking about holding a tweetup at your next event, keep these tipsContinue reading “Sing Your Song Face-to-Face: How to Host a Rockin’ Tweetup”
Walking on the Wild Side to a Devoted Blog Following
In our last post, we talked about attracting an audience when you first begin your blog, and a little about Field of Dreams. (Hey, it was a great movie.) Thanks to all who contributed to the discussion. Now that people are coming through the turnstiles, how do you keep them at the park? Publish ConsistentlyContinue reading “Walking on the Wild Side to a Devoted Blog Following”
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