Author Archives: Jaime Shine

Spring Cleaning? Don’t Forget Your Business

Spring is in the air! Maybe it’s the rising temperatures or longer days, but optimism abounds this time of year. If spring cleaning is on your to-do list, don’t forget about your business! How can you spring clean your business? Try these tips: Get Organized — Go through your paper and electronic files and form aContinue reading “Spring Cleaning? Don’t Forget Your Business”

Gender Equality: Making Progress But #NotThere Yet

March 8th was International Women’s Day, and this year’s celebration made me think. It was inspirational to see the tweets, posts and updates across social media celebrating achievements by women. I f*cking love science‘s #WomenYouShouldHaveHeardOf campaign was downright educational. How many of these ladies did you learn about in school? It was also a little dispiriting inContinue reading “Gender Equality: Making Progress But #NotThere Yet”

A Subtle Dash of Branding Can Make Your Customers Smile

It’s amazing how what you do shows up throughout your life, even when you least expect it. For example… I was opening my mail yesterday after a long day spent catching up at home and in the office from traveling to a client’s conference last week. To my surprise, I received an early birthday gift fromContinue reading “A Subtle Dash of Branding Can Make Your Customers Smile”

Eat, Pray, Love — In Business Too

As I was reading Eat, Pray, Love by Elizabeth Gilbert earlier today, two things dawned on me. One, I’m enjoying this book. Two, the concepts discussed apply to business as well as life (and no, not only for women). In Eat, Pray, Love, Gilbert travels the world in order to examine three different aspects of herContinue reading “Eat, Pray, Love — In Business Too”

A Modern Marketer (with an Old School Soul): Things I Carry

As a modern marketer with an old school soul, what kind of things do I carry? Staying Connected Mini Tablet — This little guy keeps me connected while I’m on the go. It’s powerful enough to stream videos, manage multiple social media accounts and drive me around the World Wide Web, but small enough to fitContinue reading “A Modern Marketer (with an Old School Soul): Things I Carry”

Love — and Marketing — is in the air!

Holiday marketing: you either love it or hate it. As a consumer, it’s nice to take advantage of a sale, but as a marketer, it can get downright embarrassing. How many more car commercials about President’s Day sales that have no tie-in to the brand can we watch? Some brands get holiday promotions right, and itContinue reading “Love — and Marketing — is in the air!”

Your Brand Is A Feeling, Not A Noun

Branding. It’s all the rage, but what is it exactly? According to Merriam-Webster, branding is the promoting of a product or service by identifying it with a particular brand. Of course, there’s as many definitions of branding as there are flavors of chewing gum. I’ll make it easy though. Branding is a feeling you create inContinue reading “Your Brand Is A Feeling, Not A Noun”

Publishing: The End or The Beginning?

It’s over. We’ve reached the last step of the writing process: publishing. Simple, right? Just click Publish and you’re done. Not quite. After tackling prewriting, drafting, revising and editing, there’s still work to do. Depending on your project, some of these questions may answer themselves, or you may have some more thinking to do. What mediumContinue reading “Publishing: The End or The Beginning?”

Editing: Your Path to Divinity (and Divine Writing)

Prewriting ✓     Drafting ✓     Revising ✓ Don’t put down the red pen yet. Now, it’s time to edit. Wait, didn’t we just do that? No, we revised our writing. Revising and editing go hand-in-hand, but they focus on different results. While revising makes your work sound good, editing makes your work look good. In the world of writing,Continue reading “Editing: Your Path to Divinity (and Divine Writing)”