Amazon Turns Its Boxes Into Ads With First Of Its Kind Marketing Deal For “Minions” Movie

Recently, we blogged about taking your message to your audience instead of waiting for them to come to you. Well, here’s a great example. Universal Studios partnered with Amazon to promote its new movie, Minions, on the retailer’s shipping boxes.

What a great idea! You can’t miss these bright and cheery boxes, and everyone from recipients to postal carriers is sharing pictures via social media. Heck, some people are even ordering something from Amazon just to get a Minions box. On that note, we may need some office supplies…

If you are a Minions fan, Amazon has you covered. Check out http://amazon.com/minions for nearly anything with the little yellow guys that you could possibly want.

Have you received a Minions Amazon box?

Are you going to order from Amazon to get one?

Have you seen or been in a partnership like this before?

Poopaye! (Goodbye in Minion-speak)
Jaime

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Think Outside of the Booth: Ideas to Promote Your Brand at Events

Last month, CCC traveled to Indianapolis to work an event for a client, and it was an amazing experience. In addition to fueling the conversation with 32,000 firefighters from around the world, we walked away with some creative branding ideas.

A turnout jacket cling on a bathroom mirror

Think outside of the booth when promoting your brand!

While your booth doesn’t have to (and shouldn’t) be boring, there are so many other opportunities to grab attendees’ attention at an event. Take the above static cling, for example. It was hard to miss this manufacturer’s ad of a turnout coat on full-length mirrors in bathrooms around the convention center. It’s crazy. You can almost see yourself in TECGEN® PPE’s gear, can’t you? You might as well go to the company’s booth and try some on.

TECGEN® PPE's unique hallway display shattered convention!

TECGEN® PPE shattered convention — and expectations — with this hallway display at a firefighter conference.

If you somehow missed TECGEN® in the bathroom, the company stopped attendees in their tracks elsewhere too. Instead of shattering glass (to remove a fire extinguisher), the manufacturer shattered convention with its newly redesigned turnout gear — and hallway display. In addition, the company’s unique display was in a high traffic area right outside of a doorway to one of the exhibit areas and a food court area.

Not to be outdone, MSA Safety’s booth was so hot it was smoking. Literally! This may be one of the coolest booth ideas we’ve ever seen.

And we haven’t even talked about the well-placed floor graphics (stairs, anyone?), ceiling danglers, electronic signs, individual event sponsorships, fire trucks in lobbies and so much more.

Remember, your event experience doesn’t begin or end at your booth. That’s just where the party’s at!

p.s. If you’re planning to exhibit at an event or planning an event itself, we’d love to help! Drop us a line so we can help you maximize your event experience!

Cheers,
Jaime

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Inside/Out: Brands, Take Your Message To The People

Last night, I attended a launch party for a unique concept called Inside/Out Akron. The Akron Art Museum has embarked on an ambitious community outreach program to take art to the people. High-quality art reproductions from the museum’s collection will be installed throughout the city for Akronites and visitors to enjoy as they go about their days.

Taking your message to the people. It’s a concept that seems everywhere today, or maybe I’m just noticing it more. From museums and churches to malls and grocery stores, everyone is reaching out to its audiences instead of only trying to market their products and services to them.

How can your business or brand take its message to the people?

Hit the Road — Exhibit at trade shows, conferences or community events. Take advantage of the tremendous foot traffic that these events generate, and the opportunity to get your message to new audiences. Early registration timelines and product/service trades can reduce your expenditures and help you receive even more exposure. Maximize your return on investment (ROI) by putting together a show strategy and executing a pre, during and post-show plan. Don’t forget about sponsorship opportunities, either at these events or elsewhere. They can be a boon to your business if chosen carefully.

Related Reading: Event Planning: You Need to Have a Plan  |  Sponsorship: Your Name Here

Make New Friends — Look for opportunities to partner with other businesses or organizations to expand your reach. Make sure it’s a win-win situation, so you can develop a long-term, positive relationship. For example, the Akron Art Museum partnered with numerous organizations, including the Summit Metro Parks, Downtown Akron Partnership and Akron-Summit County Public Library, to reach new audiences and increase promotion of the Inside/Out initiative. A local homeless shelter partners with organizations to expand its reach, including Chick-fil-A to host a canned food drive. When you drop off at least two canned goods, you receive a coupon for a free sandwich. The right partnerships can open up a whole, new world.

Related reading: Love — and Marketing — is in the air!

Be the Host with the Most — Step outside of selling your products and services for a minute, and invite people into your building with no strings attached. What can you offer? Host a monthly book club or allow community members to reserve little or unused space for meetings. For example, the Summit Mall has flourished in an era when malls nationwide are struggling by opening itself up to the community. The mall encourages walkers, even opening the building well before the stores to accommodate work schedules, and posting wellness tips from a local hospital system. It also hosts a variety of events, from career fairs to pet expos, and seemingly everything in between. Once people are in the mall, it’s amazing what happens. They spend money! Another win-win.

Flip It Inside/Out: Your Turn!

How can you take your message to the people?

What are other examples of businesses who have taken their messages to their communities and beyond?

Would you be interested in a similar type of art outreach program in your community?

p.s. If you have event-related questions, let us know (or check out these event-related posts). While it’s not a core service that we promote, CCC has plenty of event experience of all kinds and would love to help with your next event.

“Just a small biz owner in Akron, OH,” 🙂
Jaime

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Mad Men: Master Storytelling In Any Era

“Everyone has a story to tell. It only goes in one direction: forward.”                                                                         -Don Draper

And Mad Men, the popular drama about the advertising world (and life) in the 1960s from AMC, has told its story well. In its own way, with some detours of course. But isn’t that life?

Sorry, CCC will be out of the office on Sunday evening -- watching Mad Men!

As an advertising major (and disciple), I love this show because of its attention to detail. Everything — the ads they create, the most minor set props (Tab, anyone?) and the lifestyles depicted are true to the time period the show is set in. (Just ask real-life Mad Woman Jane Maas.)

Even AMC’s social media marketing is on point. Take the above out of office that you can create on the Mad Men Facebook page. Pick your favorite character, decide what you’ll be doing (brainstorming a new ad, meeting with the creative team or going on a date) and fill in your name to let your connections know that you’ll be tied up on Sunday evenings. Genius.

Furthermore, the Mad Men voice is consistent wherever you hear it. Watch the show, scroll through its tweets or check out pictures on its Facebook page. AMC remembers that the brand is set in the 60s and acts accordingly, even down to the words it chooses. Want to rub elbows with Don and Peggy? Don’t sign up for the show’s newsletter; join the Mad Men Social Club. Looking to enjoy the next episode with friends? Check out the Cocktail Guide. Still not enough? Get the Mad Men Birchbox, male or female version.

AMC has stayed true to the brand it created while taking advantage of more modern marketing options, like social media, brand partnerships and email marketing. That’s why it’s so important to understand your brand’s voice, so you can present a consistent presence across platforms, marketing vehicles and generations.

Now make yourself a martini, put your feet up and enjoy storytelling at its finest.

Tell Your Story

What brand is your favorite storyteller?

Would you work at Sterling, Cooper & Pryce?

Who’s your favorite Mad Men character?

Editor’s Note: Different bat time, same bat channel. The CCC blog will now publish on Mondays and Thursdays. Don’t want to miss a post? Click on the subscribe button to the right of this post’s title. Thanks for reading!

A Mad Woman at heart,
Jaime

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Brands: Is Looking Stupid Ever A Good Thing?

“There’s no such thing as bad publicity except your own obituary.”                                                                      -Brendan Behan, Irish writer

Even in the constant onslaught of social media, some things stop you mid-scroll.

Here’s the kicker (no wrong sport pun intended): Hostess did this on purpose.

“The ‘Touchdown’ line was intentional; it’s fun and aimed at young audiences who are in on the running joke – which, of course, is the goalllll.” -Ellen Copaken, senior director of marketing at Hostess Brands

Huh?

As a company who helps brands with social media, we love to secure increased exposure for clients, along with achieving their other objectives. Positive exposure, we should point out. We can’t ever imagine making a brand look stupid in order to gain engagement and attention. How does that help with the big picture?

“For a few hours, Hostess achieved the all-consuming goal of social media managers everywhere: cut through the noise. Even though it had to act like an idiot to do it.” -Mashable

Along the same lines, there was a mixed reaction to JCPenney’s #TweetingWithMittens Super Bowl stunt last year. If you missed it, the retailer sent out a series of tweets filled with mistakes and typos. Most Twitter users thought that the people manning the account were intoxicated, or the account had been hacked. It turned out the company was “tweeting with mittens” to promote its status as the official supplier of Team USA’s mittens.

The company planned this strategy because Super Bowl XLVIII was held outdoors in New Jersey, and freezing temperatures were expected. Unfortunately for JCP, temps were much higher for the game, so wearing mittens didn’t make sense. However, JCPenney’s engagement went through the roof (both positive and negative), and its week-over-week mitten sales doubled.

So, here’s our question –> Does the end always justify the means?

If your brand’s engagement soars (even negative mentions), is it worth it?

Would you use a stunt that may reflect poorly on your brand in order to gain publicity?

This is a hot topic; Mashable even wrote about it. We’d love to hear your take!

Cheers,
Jaime

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Facebook Messenger Is Now a Platform — And Open For Business

Facebook Messenger is open for business — to businesses!

"David Marcus on stage at Facebook's F8 Developers Conference 2015" by Maurizio Pesce via CC BY 2.0

“David Marcus on stage at Facebook’s F8 Developers Conference 2015” by Maurizio Pesce via CC BY 2.0

One of the biggest announcements made at Facebook’s F8 Developers Conference last week is that Messenger is becoming a platform and is open for business. As business owners and consumers, we’re excited. Why?

Peer-to-Peer Payments Feature

Facebook is adding a feature to Messenger that will allow you to send payments to other users, including businesses. At this time, the social media giant has no interest in moving into the payments business, so it’s not looking to make money from the feature. No fees! This could be a game-changer for small businesses. While credit card payments are convenient, the fees can and do add up, especially on frequent, small projects. Would you ask customers to pay via the new Messenger Platform instead of PayPal or credit card? Learn more.

Businesses on Messenger: Communicating Clearly

As a company that helps brands communicate with their audiences, we’re excited that the new Messenger Platform will help streamline communications between these parties. You’ll be able to have individual, private communications with your customers and prospects without the hassle of email or trying to reach someone on the phone. After making a purchase, you can ask to receive follow-up communications via Messenger. Your receipt, order acknowledgement, shipping notice and follow-up messages will all be in one safe place, where it’s convenient for you to access them. Have a question? Ask and receive a personalized response without waiting on hold. Learn more.

“The second thing we want to talk about is making Messenger a place where you can easily communicate with the businesses you care about.”  -Mark Zuckerberg, Facebook CEO

Related reading: Mark Zuckerberg at F8: 3 Innovations Facebook Inc is Working On

Comment on Facebook’s New Features

What part of the new Messenger Platform are you looking forward to?

Will you use Messenger for business reasons?

What announcement from the F8 Developers Conference has you the most excited?

p.s. If you need help making Facebook work for you business, we’d love to talk!

Cheers,
Jaime

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Spring Cleaning? Don’t Forget Your Business

Spring is in the air! Maybe it’s the rising temperatures or longer days, but optimism abounds this time of year.

Spring is in the air! CCC can add a breath of fresh air to your communications.

Spring cleaning? Don’t forget your business! CCC would love to help you freshen up your communications.

If spring cleaning is on your to-do list, don’t forget about your business! How can you spring clean your business? Try these tips:

  • Get Organized — Go through your paper and electronic files and form a system. The point is for you to be able to find what you’re looking for quickly and efficiently. Try alphabetizing file folders or creating sub-folders to further corral all of your pictures and electronic documents. Don’t forget to back up your electronic files!
  • Review Your Online Home — Take a fresh look at your website or blog, or ask an unbiased third party to help out. What catches your eye? Is your site easy to navigate? Does the look and feel still work or is it time for a change? If you don’t have a blog, now’s a great time to start one.

Related reading: A Simple Step-By-Step Guide to SEO // Do You Mow Your Blog? // To Blog, or Not To Blog: That Is the Question

  • Get Social with a Strategy — Review your social media presences. Do you like what you see? Be honest — are you providing your community with value? Are your efforts producing the results you want? If not, step back and think about what you want to accomplish.
  • The Right Fit — While we all want to grow our businesses, sometimes downsizing can help spur growth. Are you stretched too thin on social media? All platforms aren’t the right fit for all businesses. Choose your platforms wisely to get the highest return on investment. Remember, social media isn’t free!
  • First Impressions Matter on Social Too — Your profile, profile picture and cover photo are often the first impressions that a visitor — potential customer? — has of you on social media. Make a favorable first impression! Refresh any profiles, profile pics or cover photos that need it. Note that some platforms have changed dimensions for 2015.

Related reading: Have you found your social media voice? // Should You Slim Down (on Social Media)? // What’s in a social media profile? Everything.

  • Revisit Your Customers — Take a fresh look at your customers. Are you providing the right products or services to help them achieve their objectives? Do plans or strategies need a fresh look? Is your customer still a good fit for your business? Companies and brands change, so you need to be fluid too.
  • Look in the Mirror — Look at your brand: your logo, colors, font(s), name, reason for being… everything that makes you who you are. Does it still fit? Has your brand evolved but your look and feel stayed the same? It may be time to rebrand or just refresh.
  • Freshen up Your Communications — Has your message grown stale? Are you having trouble reaching your target audience(s)? Are you sending out the same emails, newsletters and blog posts? Freshen up your content to re-energize your brand and re-engage with your customers, prospects and employees.

Related reading: Why You Should Think Like The B.A.U. // Branding Is A Feeling, Not A Noun // The Power of the (Red) Pen

We hope that you enjoy the related reading links, which should help you tackle some of the aforementioned business spring cleaning tasks. Or you can search the CCC blog in 3 ways: search box (upper right-hand corner), Categories and Tags (scroll down the right-hand sidebar). If you have a question about your particular project or a subject in general, just ask! We’re here to help. Not sure how we can help you? Check out a sampling of the marketing, writing and social media services we offer.

“I always find something I’ve lost when I do my spring cleaning. This year it was my mind.”  -Maxine, Hallmark character

What part of your business are you going to spring clean?

Whistling while I work,
Jaime

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A Subtle Dash of Branding Can Make Your Customers Smile

It’s amazing how what you do shows up throughout your life, even when you least expect it.

Anthropologie understands it's brand!

A subtle, unexpected touch of branding can form an emotional connection.

For example… I was opening my mail yesterday after a long day spent catching up at home and in the office from traveling to a client’s conference last week. To my surprise, I received an early birthday gift from a longtime friend (who has wonderful taste, by the way).

As I opened the box, I was excited to find a beautiful bottle opener, a practical and eye-catching gift. I also noticed two other objects in the box which I pulled out. One was a full color card advertising the company’s gift registry. The stock was a nice weight, and the piece reminded me of an invitation or ‘Save the Date’ card, which probably wasn’t an accident. The other was a tone-on-tone embossed white envelope with an old-school tie clasp containing the shipping list/return form. I was impressed!

Anthropologie understands its audience.

Why? Anthropologie is a company that I’ve long thought to be on point, branding-wise. In its 22-year existence, the retailer has stood out from its competitors by focusing on the stories of its products, the communities it operates in and its partners. (It’s name is no accident; look up the definition of anthropology.) By offering a mix of signature products, outstanding service and community support, Anthropologie understands its audience and serves it well. The big-hearted retailer has no interest in being another mass-market discount superstore.

So it shouldn’t have surprised me when the company that seems to think everything through, captured the smallest detail. The shipping list and/or return form is often an afterthought, thrown in the box at the end, so it’s the first thing you see — and associate with the brand — when opening your package. Not here. It was neatly tucked into the subtly branded envelope, keeping it safe if needed, yet out of eyesight if not. Upon opening the envelope and discovering its contents, I received another surprise: two more beautiful pieces are on the way.

By thinking of every last detail, Anthropologie made me smile three times while opening a gift from a friend. With a subtly branded envelope and some ingenuity, this brand-conscious retailer lured a potential customer in without ever walking in a store or going on its website. Remember, a subtle dash of branding can make your customers (and prospective customers) smile.

How do you promote your business in subtle, unexpected ways?

What’s a small thing you’ve done (or can do) to make a customer smile?

A branding believer,
Jaime

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Branding Is A Feeling, Not A Noun

Branding. It’s all the rage, but what is it exactly? According to Merriam-Webster, branding is the promoting of a product or service by identifying it with a particular brand. Of course, there’s as many definitions of branding as there are flavors of chewing gum.

These are just a few of the brands who have connected with me.

A few of my favorite things — Starbucks espresso, Chuck Taylor shoes and Merona socks.

I’ll make it easy though. Branding is a feeling you create in people, an emotion. It’s the way that seeing a Starbucks cafe makes me smile. Sure, I’m an espresso junkie, but that’s not the only reason I love Starbucks. It’s the atmosphere in the company’s cafes, the best reward program in the industry. It’s my personal Starbucks cup, paying with my phone and earning stars, all while doing what I love — drinking espresso.

It’s the same type of connection I have with Big Red gum, New Balance running shoes, Sharpie markers, PaperMate Flair pens and so on. When I use these products, they evoke a special feeling in me. When I chew other gum or write with another brand of pen, it’s just not the same. (As a writer, I’m serious about my writing instruments!)

The Garth Brooks brand has a loyal fan here!

17 years ago, Garth put a kid from an unincorporated village 10 rows from the stage, convincing me that dreams do come true. Almost 17 years later, the love affair continues.

And then there’s Garth. It’s not just my country roots or my cowboy brother who turned me onto his music. When you go watch Garth Brooks perform, it’s an experience, not just a concert. And 17 long years ago, he signed this fan up for life with a gesture that he repeated over and over again. He took the time to look at his show from his fans’ point of view and came up with ways to make their experience even better. And this fan will never forget it.


Brand You

What are your favorite brands?

How did they make a special connection with you?

As a brand, how can you connect with customers?

Cheers,
Jaime

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