We’ve all heard that ‘a picture’s worth a thousand words,’ but the proof is more personal. When you flip through a magazine, browse online or read a blog post, where do your eyes go? To the pictures. So it should be no surprise that images are the number one most important factor in optimal social media content.Continue reading “Get Visual With Content Marketing: 5 Tools To Help”
Tag Archives: small business
Warning: Appropriate Hashtag Usage on Instagram Will Result in Major Traffic Increase
Hashtags: you either love them or hate them. This blog has pondered hashtag usage before and received a mixed response from readers on their effectiveness and aesthetic appeal. But more than a year after that discussion, one thing is clear. Hashtag usage should be defined more than ever by social platform. Social Platform Hashtag Usage Twitter?Continue reading “Warning: Appropriate Hashtag Usage on Instagram Will Result in Major Traffic Increase”
Should You Slim Down (on Social Media)?
One of the first things I always discuss with clients (or even prospects) is that you can’t be everything to everyone — even on social media. We all know that, but as small business owners or business professionals, it can be difficult to weed out any ‘potential’ customers. Do what I say, not what I do.Continue reading “Should You Slim Down (on Social Media)?”
LinkedIn: Are You Connected?
All of your colleagues and fellow business professionals keep telling you to get on LinkedIn, but you’re not looking for a job. So what’s the point, right? Wrong. LinkedIn is the Rolodex of the 21st century and so much more: an organized way to store your professional contacts, an easy way to follow up withContinue reading “LinkedIn: Are You Connected?”
An Omnipresent View? The Life of a Small Business Owner
As I sit here and watch the conclusion of the Nets-Heat game, my thoughts keep drifting back to my business. It’s not for lack of excitement: this game, and especially the 4th quarter, has been a back-and-forth affair. In fact, I’m loving the view on TNT Overtime: Wouldn’t it be great if you had thisContinue reading “An Omnipresent View? The Life of a Small Business Owner”
You Don’t Know Jack About Brandjacking
In the mid-nineties, there was a trivia game called You Don’t Know Jack. As a trivia buff, I loved the game and even had it on CD-ROM (remember those?). OK, I also loved telling people, “You don’t know jack” when they answered incorrectly. Which brings me too… Brandjacking. What is it? When someone hijacks your brand,Continue reading “You Don’t Know Jack About Brandjacking”
Global Expansion: Thinking Outside Your Borders
Clearly Conveyed Communications is excited to welcome Sloan McKinney as the latest contributor to the CCC blog. You can learn more about the author at the end of this post. Small businesses make the mistake too often in assuming that just because they’re small, international expansion will never be an option. It’s this kindContinue reading “Global Expansion: Thinking Outside Your Borders”
Shop Small, Support Your Community
It’s Small Business Saturday week, one of our favorite times of the year at CCC. Small Business Saturday is a day dedicated to supporting small businesses across the country. Founded by American Express in 2010, it’s celebrated every year on the Saturday after Thanksgiving, which falls on November 30th this year. Think about this: over 50%Continue reading “Shop Small, Support Your Community”
Should You Work For Free?
Anyone who’s ever owned a business (or freelanced or done work on the side) has come across this issue. I’m talking about working for free, whether for ‘exposure,’ often vague potential future business promises or for a worthy cause. Should you do it? I’ve run into this issue numerous times since starting my business, ClearlyContinue reading “Should You Work For Free?”
Tweet Some Love, Gain Some Respect
We all have them in our lives. A babysitter that’s always available when you really need a night out. A loyal friend who’s willing to interrupt her day to hear your latest crisis over coffee. A lifelong customer who loves your business’ story. A super fan who engages with and shares your content more than youContinue reading “Tweet Some Love, Gain Some Respect”