Tag Archives: social media strategy

How To Test Your Way To Success As a Small Business

As a small business, you have an advantage over larger competitors: agility. It’s harder for larger, more established companies to be agile. You can, and here’s how to use that to your benefit. Testing, testing, 123…

Spring Cleaning? Don’t Forget Your Business

Spring is in the air! Maybe it’s the rising temperatures or longer days, but optimism abounds this time of year. If spring cleaning is on your to-do list, don’t forget about your business! How can you spring clean your business? Try these tips: Get Organized — Go through your paper and electronic files and form aContinue reading “Spring Cleaning? Don’t Forget Your Business”

Twitter DMs: Strategy or Spam?

Twitter DMs: you either love them or hate them. While I’m not a personal fan, I do see how they can be used effectively. The problem is that I so rarely see them used effectively. Direct messaging on Twitter tends to be highly automated and utilized differently than messaging features on other platforms. Facebook messagesContinue reading “Twitter DMs: Strategy or Spam?”

Trick Out Your Tweets: Tips to Stand Out on Twitter

Do you tweet? (Or as someone once asked me, “Are you on that Tweeter thing?”) Does it feel like you’re accomplishing anything? Or, at the end of the day, are you just confused what the buzz is about? (When Twitter went public, it was kind of a big deal. As in, it created 1,600 newContinue reading “Trick Out Your Tweets: Tips to Stand Out on Twitter”

Step Up and Introduce Yourself: How To Find Your Brand Voice

I’ve written about various aspects of social media before, including the importance of profiles, and especially, the profile picture. (Seriously, why does anyone want to be a silhouette?) These are essential aspects of the social media game, but I was getting ahead of myself. What comes before completing your profile? Finding your brand voice. UtilizingContinue reading “Step Up and Introduce Yourself: How To Find Your Brand Voice”

“We’re getting the band back together.”

Just think how much easier it would have been for Jake and Elwood Blues if they had social media to help their cause. Of course, it wouldn’t have been nearly entertaining for us if they did.

Are you getting the band back together? Here are four ways social media can help…