Tag Archives: emotional connection

Is Your Brand Ready? The Next Era of Experiential Marketing Awaits

Where is experiential marketing heading? ADWEEK talked to industry leaders at C2 Montréal about this subject, and they had a lot to say. Check out the highlights along with my take (and some stunning inspiration from Cannes Lions)!

How to Connect with Customers in the Age of Assistance

We’re living in the age of assistance. What does that mean for marketers? Customers have more options than ever before today, thanks to technology. Therefore, each buyer’s journey is unique and customers are looking for valuable content to educate themselves before making a purchase. “Focus on the user and all else will follow.” Your marketingContinue reading “How to Connect with Customers in the Age of Assistance”