Tag Archives: #smallbiz

A Subtle Dash of Branding Can Make Your Customers Smile

It’s amazing how what you do shows up throughout your life, even when you least expect it. For example… I was opening my mail yesterday after a long day spent catching up at home and in the office from traveling to a client’s conference last week. To my surprise, I received an early birthday gift fromContinue reading “A Subtle Dash of Branding Can Make Your Customers Smile”

A Modern Marketer (with an Old School Soul): Things I Carry

As a modern marketer with an old school soul, what kind of things do I carry? Staying Connected Mini Tablet — This little guy keeps me connected while I’m on the go. It’s powerful enough to stream videos, manage multiple social media accounts and drive me around the World Wide Web, but small enough to fitContinue reading “A Modern Marketer (with an Old School Soul): Things I Carry”

Auld Lang Syne & Happy New Year!

The time has come to say goodbye to 2014. Before we watch the ball drop to kick off 2015, let’s take a quick look back at the year that was. My helper monkeys, Mojo and Penelope, have prepared an end-of-year report for the CCC blog. Thanks to you, what a year it’s been! Consider this:  A NewContinue reading “Auld Lang Syne & Happy New Year!”

3 Ways to Encourage More Referrals (From Santa or The Grinch)

What’s on your list for Santa this year? A new computer? Fancy office digs? Or new business? Let’s go with the latter. Referrals. We all want them, but how do you encourage your clients and supporters to provide them? Gift Cards – It’s no coincidence that gift cards are the top gift year after year.Continue reading “3 Ways to Encourage More Referrals (From Santa or The Grinch)”

Saved: Facebook Scrolls Into the News Game

Let’s face it. Facebook desperately wants to be the center of your online activities: your home page, your entertainment hub, your news source. Especially your news source. The social media giant may have finally arrived in this last sector. The recently introduced Save feature finally allows you to store interesting news stories and posts away for laterContinue reading “Saved: Facebook Scrolls Into the News Game”

Get Visual With Content Marketing: 5 Tools To Help

We’ve all heard that ‘a picture’s worth a thousand words,’ but the proof is more personal. When you flip through a magazine, browse online or read a blog post, where do your eyes go? To the pictures. So it should be no surprise that images are the number one most important factor in optimal social media content.Continue reading “Get Visual With Content Marketing: 5 Tools To Help”

Warning: Appropriate Hashtag Usage on Instagram Will Result in Major Traffic Increase

Hashtags: you either love them or hate them. This blog has pondered hashtag usage before and received a mixed response from readers on their effectiveness and aesthetic appeal. But more than a year after that discussion, one thing is clear. Hashtag usage should be defined more than ever by social platform. Social Platform Hashtag Usage Twitter?Continue reading “Warning: Appropriate Hashtag Usage on Instagram Will Result in Major Traffic Increase”

Should You Slim Down (on Social Media)?

One of the first things I always discuss with clients (or even prospects) is that you can’t be everything to everyone — even on social media. We all know that, but as small business owners or business professionals, it can be difficult to weed out any ‘potential’ customers. Do what I say, not what I do.Continue reading “Should You Slim Down (on Social Media)?”

Free Your Mind and The Productivity Will Follow

One of my favorite college classes was Business Writing. While it was a morning class (night owl here), we were so productive in that hour and fifteen minute time frame. Why? Free writes. Each class, we’d arrive and sit down at a computer. The professor (who was another reason that class was so productive) wouldContinue reading “Free Your Mind and The Productivity Will Follow”