Top-of-Funnel Social Media Marketing: How To Spark Awareness In New Ways

Looking for new ways to build awareness for your brand? I was honored to join my friend, Sue-Ann Bubacz, host of The Marketing Mirror podcast, for an engaging discussion on how to leverage top-of-funnel social marketing tactics differently in the chaotic and ever-evolving social media landscape today.

How to Create Content that Works [Twitter Chat Recap]

“Creating content just for the sake of creating content is the strategy that is doomed to failure.” Recently, I joined the #VCBuzz Twitter chat to drive a conversation on Creating Content that Works. What an insightful discussion! The 45-minute discussion on content creation and content marketing sizzled with smart advice from a variety of digital marketing professionals.