Jaime Shine

Social Media Savvy: It’s All About the Brand

UPDATED: It’s Still All About the Brand Whether you’re a social media superstar or a company touting your social savvy, it’s all about the brand. The social media platforms’ brands, that is. Are you brand compliant? In July,Continue reading “Social Media Savvy: It’s All About the Brand”

Rage Against The Political Machine — 5 Takeaways for Your Marketing Efforts

I’m not a political junkie, but I do consider myself a well-informed voter. I vote for each candidate individually, not strictly along party lines, and actually put some time and thought into my decisions. Throw in the fact that I’m an advertising major, and you probably figure I can’t get enough of the campaign season.Continue reading “Rage Against The Political Machine — 5 Takeaways for Your Marketing Efforts”

“We’re getting the band back together.”

Just think how much easier it would have been for Jake and Elwood Blues if they had social media to help their cause. Of course, it wouldn’t have been nearly entertaining for us if they did.

Are you getting the band back together? Here are four ways social media can help…

Cause-Related Marketing: Support or Scam?

Cause-related marketing campaigns seem like a win-win situation. Consumers and businesses help support wonderful causes while the benefiting organizations raise much-needed funds. Do they really make a difference though? As in most cases, cause-related marketing brings both good and bad. As a consumer, you can ask a few questions to ensure you really are supportingContinue reading “Cause-Related Marketing: Support or Scam?”

5 Ways to Spice Up Employee Appreciation

Most of us know by now how valuable it is to keep good employees. Knowledgeable, happy employees are valuable assets to a company, helping to reduce costs, maximize productivity (and revenue) and enhance your company’s brand or image. There are a plethora of ways to thank valuable, hardworking employees. Following are 5 ways that youContinue reading “5 Ways to Spice Up Employee Appreciation”

Local or Global — Where’s Your Business?

There seem to be a couple of different schools of thought on doing business today. Local has been a hot topic the past couple of years with mobile and check-in services, where you can help promote a company and/or receive special offers by checking in, downloading an app, opting in to receive text messages, etc.Continue reading “Local or Global — Where’s Your Business?”

Stop. Breathe. Take Stock. Repeat As Necessary.

My 30 the birthday was one of the best days of my life. It also turned out to be a pivotal moment in my life.

My 30th birthday was one of the best days of my life. It also turned out to be a pivotal moment in my life.

Between going for a morning run, having my Facebook page inundated with well wishes, working an event

Sponsorship: Your Name Here

I was sitting at an Akron Aeros (AA affiliate of the Cleveland Indians) baseball game the other night when a hitter broke his bat. Shortly after he was thrown out at first (and the pitcher danced out of the way of the jagged bat head), the PA announcer said, “That broken bat was brought toContinue reading “Sponsorship: Your Name Here”

To Give or Not To Give…

After regularly donating blood for several years, the Red Cross contacted me regarding my high platelet count. They asked me if I would consider donating platelets, so I said sure. I knew that whole blood and platelets were always in high demand. They assured me that it was very similar to donating whole blood withContinue reading “To Give or Not To Give…”

Advertising: Do You Watch?

Are you a fan of ads? In the age of TIVO and DVRs, you’re probably thinking that’s not even relevant anymore. But I’m talking about all types of advertisements, from magazine and online ads to billboards and yes, television. I came across an article on the ‘winners’ of Olympic advertising, so this subject came toContinue reading “Advertising: Do You Watch?”