I recently finished a book, Quiet: The Power of Introverts in a World That Can’t Stop Talking, by Susan Cain. Have you ever read a book that was written for you? Now I have. I’ve long known that I’m an introvert, and for just as long, thought it was a weakness, something that I needed toContinue reading “From the Bedroom to the Boardroom: Why You Should Listen to the Introverts in Your Life”
Tag Archives: marketing
What Making Leg Lamp Cookies Taught Me About My Business
Yes, those leg lamp cookies. If you’re not familiar with the famous (or some would say infamous) leg lamp, then go see A Christmas Story. And don’t shoot your eye out, kid! So back to the cookies. I made the dough on Sunday night and planned to cut, bake and ice the cookies on MondayContinue reading “What Making Leg Lamp Cookies Taught Me About My Business”
Special Offers: Are You Engaging Customers or Just Irritating Them?
It’s that time of year! During the Holiday shopping season, companies love to entice deal-hungry consumers with special offers to grab their share of the pie. Facebook page offers. Mobile discount codes. Coupons, special discounts or gift cards with purchases. These promotions can be a great way to interact with fans and create ambassadors forContinue reading “Special Offers: Are You Engaging Customers or Just Irritating Them?”
4 Reasons #GivingTuesday Is Succeeding (And You Can Too!)
November 27, 2012 was the inaugural #GivingTuesday. Here are four reasons why this powerful movement is succeeding that your business or brand can use to succeed too.
“We’re getting the band back together.”
Just think how much easier it would have been for Jake and Elwood Blues if they had social media to help their cause. Of course, it wouldn’t have been nearly entertaining for us if they did.
Are you getting the band back together? Here are four ways social media can help…
Cause-Related Marketing: Support or Scam?
Cause-related marketing campaigns seem like a win-win situation. Consumers and businesses help support wonderful causes while the benefiting organizations raise much-needed funds. Do they really make a difference though? As in most cases, cause-related marketing brings both good and bad. As a consumer, you can ask a few questions to ensure you really are supportingContinue reading “Cause-Related Marketing: Support or Scam?”
Local or Global — Where’s Your Business?
There seem to be a couple of different schools of thought on doing business today. Local has been a hot topic the past couple of years with mobile and check-in services, where you can help promote a company and/or receive special offers by checking in, downloading an app, opting in to receive text messages, etc.Continue reading “Local or Global — Where’s Your Business?”
Stop. Breathe. Take Stock. Repeat As Necessary.
My 30 the birthday was one of the best days of my life. It also turned out to be a pivotal moment in my life.
My 30th birthday was one of the best days of my life. It also turned out to be a pivotal moment in my life.
Between going for a morning run, having my Facebook page inundated with well wishes, working an event
Sponsorship: Your Name Here
I was sitting at an Akron Aeros (AA affiliate of the Cleveland Indians) baseball game the other night when a hitter broke his bat. Shortly after he was thrown out at first (and the pitcher danced out of the way of the jagged bat head), the PA announcer said, “That broken bat was brought toContinue reading “Sponsorship: Your Name Here”
Advertising: Do You Watch?
Are you a fan of ads? In the age of TIVO and DVRs, you’re probably thinking that’s not even relevant anymore. But I’m talking about all types of advertisements, from magazine and online ads to billboards and yes, television. I came across an article on the ‘winners’ of Olympic advertising, so this subject came toContinue reading “Advertising: Do You Watch?”
clearly conveyed communications 