Does your email signature on your smartphone contain the following disclaimer? Sent from [insert smartphone model here]. Please excuse misspellings, typos and grammatical errors. Sorry, it won’t save you. This post is being typed on a smartphone, but I don’t expect you to excuse any errors. In fact, I’m embarrassed when I spot an error,Continue reading “Why Grammar Still Matters (Even on a Smartphone)”
Tag Archives: social media marketing
Does Your Brand Speak Emoji? 😎 💬 💻
Emoji. Those cute little characters that you add to your texts and tweets are all grown up — or at least getting there. In fact, the “picture letters” have moved into the business world. Today #ChevyGoesEmoji. But first, tweet us your favorite emoji to get this party started. http://t.co/cATXXdIfsn pic.twitter.com/bKnxRBaMHY — Chevrolet (@chevrolet) June 25,Continue reading “Does Your Brand Speak Emoji? 😎 💬 💻”
Selfies: Awesome Advertising or Bad for Business?
Selfies tend to draw a reaction one way or the other. Some people love them while others hate them. But here’s the real question: are they awesome advertising for your brand or bad for business? It depends on how you use them. For example, the above image is a selfie I took after a springContinue reading “Selfies: Awesome Advertising or Bad for Business?”
Marketers: Don’t Forget About Desktop
Mobile offices, mobile apps, Mobilegeddon: The age of mobile has arrived. We can tap into Wi-Fi at 35,000 feet and conduct business from almost anywhere in the world. But don’t forget about desktop, marketers. It hasn’t gone the way of 8 tracks and parachute pants just yet — and is still worth your attention. While browsingContinue reading “Marketers: Don’t Forget About Desktop”
Facebook Wants to be Your News Source: Is That What You Want?
Facebook’s at it again. The social behemoth has tweaked its News Feed algorithm to focus on time spent looking at a post — regardless of engagement. “We’ve discovered that if people spend significantly more time on a particular story in News Feed than the majority of other stories they look at, this is a goodContinue reading “Facebook Wants to be Your News Source: Is That What You Want?”
5 Ways To Showcase Services (& Boring Products) on Instagram
You’ve probably heard that visual marketing is all the rage these days, driving more interaction and traffic than text alone. Pair that trend with Instagram being the fastest-growing major social network in 2014*, and you’ve got a love affair — or so we thought. However, we were surprised at the lack of marketers, especially B2B,Continue reading “5 Ways To Showcase Services (& Boring Products) on Instagram”
Take A Closer Look at LinkedIn To Grow Your Business
Are you using LinkedIn to expand your professional network and grow your business? LinkedIn tends to be the forgotten social network. Most people go one of two ways: set up a profile and forget about it or link it to their Twitter account, flooding their professional network with random bits of information. We don’t recommend either. RelatedContinue reading “Take A Closer Look at LinkedIn To Grow Your Business”
Facebook Is An Enigma To Marketers But Its Still #1 (Most of the Time)
Social Media Examiner recently released its highly anticipated Social Media Marketing Industry Report. If you want to know how 3,700 fellow marketers are using social media to grow their businesses, then you’re in the right place. We’ll discuss a few key findings and surprises over the next few weeks that you can incorporate into yourContinue reading “Facebook Is An Enigma To Marketers But Its Still #1 (Most of the Time)”
How To Test Your Way To Success As a Small Business
As a small business, you have an advantage over larger competitors: agility. It’s harder for larger, more established companies to be agile. You can, and here’s how to use that to your benefit. Testing, testing, 123…
Twitter’s ‘Retweet With Comment’ Feature Changes The Conversation
Last night, it hit me: Twitter’s retweet with comment feature is a game-changer. I was excited about it before, even though it didn’t make our Q1 social media updates a few weeks ago. (Ed. Note: It has been added!) But I didn’t grasp how much of an effect it would have. Now that's how to use social,Continue reading “Twitter’s ‘Retweet With Comment’ Feature Changes The Conversation”
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