“There’s no such thing as bad publicity except your own obituary.” -Brendan Behan, Irish writer Even in the constant onslaught ofContinue reading “Brands: Is Looking Stupid Ever A Good Thing?”
Category Archives: Branding
A Subtle Dash of Branding Can Make Your Customers Smile
It’s amazing how what you do shows up throughout your life, even when you least expect it. For example… I was opening my mail yesterday after a long day spent catching up at home and in the office from traveling to a client’s conference last week. To my surprise, I received an early birthday gift fromContinue reading “A Subtle Dash of Branding Can Make Your Customers Smile”
Your Brand Is A Feeling, Not A Noun
Branding. It’s all the rage, but what is it exactly? According to Merriam-Webster, branding is the promoting of a product or service by identifying it with a particular brand. Of course, there’s as many definitions of branding as there are flavors of chewing gum. I’ll make it easy though. Branding is a feeling you create inContinue reading “Your Brand Is A Feeling, Not A Noun”
6 Valuable Snippets of Career Advice I’d Tell My Younger Self
After reading some of the entries in the popular #IfIWere22 LinkedIn series, I was inspired to think about what I would tell my younger self. Hindsight is 20/20, right? So here I go… 6 Snippets of Career Advice I’d Give to My Younger Self Don’t let yourself be used. Yes, it pays to be aContinue reading “6 Valuable Snippets of Career Advice I’d Tell My Younger Self”
14 Tips for the High School Class of 2014
Always carry a notebook. You never know when an idea will strike. (This post was born in mine.) Start building your professional network now. It’ll come in handy later (and that may be sooner than you think). Learn every day. Formal education is important but remember that some of your most important lessons will comeContinue reading “14 Tips for the High School Class of 2014”
Get Real, Brands: Why Real Is Usually Right
Whether you’re a racing fan or not, you have to love Jeff Gordon and his sponsor, Pepsi MAX, right now. Last year, the duo produced an awesome ‘test drive‘ video, where a disguised Jeff Gordon took an unsuspecting used car salesman on the ride of his life. Only, it was fake. A stunt driver, paidContinue reading “Get Real, Brands: Why Real Is Usually Right”
You Don’t Know Jack About Brandjacking
In the mid-nineties, there was a trivia game called You Don’t Know Jack. As a trivia buff, I loved the game and even had it on CD-ROM (remember those?). OK, I also loved telling people, “You don’t know jack” when they answered incorrectly. Which brings me too… Brandjacking. What is it? When someone hijacks your brand,Continue reading “You Don’t Know Jack About Brandjacking”
Social Media Savvy: It’s Still All About the Brand
One of the more popular posts I wrote last year was about social media branding and its importance to your brand’s reputation, especially if you’re in the marketing, social media, technology or related fields. After reading Dustin W. Stout’s excellent post on the subject, I realized an update was in order. The major social networksContinue reading “Social Media Savvy: It’s Still All About the Brand”
Go On Holiday, And Take Your Business With You
Wednesday was Boss’s Day and tomorrow is Sweetest Day; on Monday, our Canadian friends were being thankful while we’re celebrating coffee, nuts and chocolate in October. Halloween, one of the biggest retail holidays of the year (second only to Christmas in money spent), looms large at the end of the month. Who am I goingContinue reading “Go On Holiday, And Take Your Business With You”
Should Brands Get Political?
Brands are encouraged today to be living, breathing entities with values and to form relationships with customers. Is it any surprise then that some have jumped into politics? I realized recently that this topic has entered the mainstream conversation when an iconic brand wanted to explain to the public why it did NOT want toContinue reading “Should Brands Get Political?”
clearly conveyed communications 