Use Strategy to Guide Your Brand on an Epic Adventure 🧭

Hi, I’m Jaime, and I’ll be your brand guide for this adventure.

When I first saw the AI action figure trend, I was intrigued. But instead of jumping on it right away, I thought about how I could make it my own and tie it into my brand.

Introducing the CCC Brand Guide…

CCC 2024 Wrapped: Memorable Marketing, Coffee & A Year to Remember

That’s 2024 wrapped. The year moved fast but the CCC team moved faster—to keep up with our clients and community! Your goals and dreams were buzzing, so we shifted our creativity and strategic thinking into overdrive (fueled by vast amounts of coffee). Grab a cup, queue up your favorite playlist and check out our 2024 Wrapped.

Top-of-Funnel Social Media Marketing: How To Spark Awareness In New Ways

Looking for new ways to build awareness for your brand? I was honored to join my friend, Sue-Ann Bubacz, host of The Marketing Mirror podcast, for an engaging discussion on how to leverage top-of-funnel social marketing tactics differently in the chaotic and ever-evolving social media landscape today.

Starting a Business? How To Set and Achieve Marketing Goals To Succeed

Starting a new business or setting your marketing goals for 2023? I was honored to host a Serpstat chat in late December on how to set and achieve marketing goals when starting a new business. Join the conversation, and start setting goals to succeed!

Why Updating Your Existing Content Is So Important (And How To Do It)

Creating an effective content strategy is fundamental to your marketing efforts, but it’s usually about creating new content. Yet, your existing content may be even more important than creating new content because existing pages already have unique data, including rankings and on-page engagement. It’s much more effective to use your own data than relying on third-party numbers that your competitors have the same access to you as you. On March 15th, I was honored to be the guest host of the #VCBuzz marketing Twitter chat for the second time! Our discussion was focused on the benefits of updating your existing or older content and how to go about doing it. So, how do you create a content updating strategy or include updating your current content in your content strategy? Let’s discuss!

Speak Up: How To Grow Your Business With Podcasts and Audio Assets

Having a podcast for your business allows you to reach out to people on a different level. Podcasts help humanize your company, adding brand flavor while amplifying your voice.  Like other forms of content, the podcasts you produce, publish, and share are an opportunity to:  create awareness reach new audiences stand out in your field/community Continue reading “Speak Up: How To Grow Your Business With Podcasts and Audio Assets”

Vlog Update: Why Have We Been Quiet? Repurposing Content & More

Hello! It’s been a minute (or over six months) since we’ve published new content, so I wanted to jump on with an update. Watch the video below, or scroll down for more.

Writing (& More) for Small Businesses Delivers Big Opportunities

While I planned on starting a marketing company that focused heavily on writing services, I didn’t foresee the interest in businesses outsourcing their social media management. Today, social media management and content creation is a significant part of my business. In turn, they’ve led to additional writing opportunities. Offering an array of services as a marketing company allows me to present a full-service front to my audience.

How to Stay Engaged with Your Audiences During a Crisis

Struggling with how to stay engaged with your employees and clients during this unsettling time? Keep these tips in mind while creating your communications. How to Stay Engaged with Your Employees During a Crisis First, reassure your employees regarding their pay. During a crisis, consistent income is vital to helping people stay calm and positive.Continue reading “How to Stay Engaged with Your Audiences During a Crisis”

How to Attract Customers to Your Brand with Inbound Marketing

You can attract butterflies (your target audience) to your coneflower (product or service) with sweet nectar (compelling content). While your inbound marketing efforts do require attention, they’re worth the effort—and help is available. Plus, these efforts can help you withstand a cold spell in your business and can be replicated to help you grow your business.