Who can sell braised tofu to a nation of meat lovers? Chipotle can. The fast casual Mexican food chain introduced Sofritas last year in select markets but faced a serious problem, at least in the US. Americans eat meat — and a lot of it. Who wants some tasty braised tofu? So Chipotle got creative andContinue reading “How Chipotle Sold Sofritas to a Nation of Meat Lovers”
Tag Archives: get social
Facebook Pages: Now Open for Communication
Facebook for Business announced updates to Pages’ messaging capabilities earlier this month, and we’re all for making communication between brands and their audiences easier. But can it be too easy? “Over a billion people visit Pages every month looking for more information from businesses.” -Facebook for Business We’re always fans of helping brands and consumersContinue reading “Facebook Pages: Now Open for Communication”
Facebook Wants to be Your News Source: Is That What You Want?
Facebook’s at it again. The social behemoth has tweaked its News Feed algorithm to focus on time spent looking at a post — regardless of engagement. “We’ve discovered that if people spend significantly more time on a particular story in News Feed than the majority of other stories they look at, this is a goodContinue reading “Facebook Wants to be Your News Source: Is That What You Want?”
5 Ways To Showcase Services (& Boring Products) on Instagram
You’ve probably heard that visual marketing is all the rage these days, driving more interaction and traffic than text alone. Pair that trend with Instagram being the fastest-growing major social network in 2014*, and you’ve got a love affair — or so we thought. However, we were surprised at the lack of marketers, especially B2B,Continue reading “5 Ways To Showcase Services (& Boring Products) on Instagram”
Facebook Is An Enigma To Marketers But Its Still #1 (Most of the Time)
Social Media Examiner recently released its highly anticipated Social Media Marketing Industry Report. If you want to know how 3,700 fellow marketers are using social media to grow their businesses, then you’re in the right place. We’ll discuss a few key findings and surprises over the next few weeks that you can incorporate into yourContinue reading “Facebook Is An Enigma To Marketers But Its Still #1 (Most of the Time)”
How To Test Your Way To Success As a Small Business
As a small business, you have an advantage over larger competitors: agility. It’s harder for larger, more established companies to be agile. You can, and here’s how to use that to your benefit. Testing, testing, 123…
Twitter’s ‘Retweet With Comment’ Feature Changes The Conversation
Last night, it hit me: Twitter’s retweet with comment feature is a game-changer. I was excited about it before, even though it didn’t make our Q1 social media updates a few weeks ago. (Ed. Note: It has been added!) But I didn’t grasp how much of an effect it would have. Now that's how to use social,Continue reading “Twitter’s ‘Retweet With Comment’ Feature Changes The Conversation”
Live Streaming Apps: The Future of Broadcasting or Legal Liability?
Since Meerkat stormed SXSW this year, live streaming apps have been all the rage. Once the fun of this new trend dies down, what will be left? Is live streaming the future of broadcasting or a legal liability? On one hand, live streaming apps are fun and functional. According to Fortune, early adopters are jumpingContinue reading “Live Streaming Apps: The Future of Broadcasting or Legal Liability?”
Get Your Ducks In A Row: Your 1st Quarter Social Media Updates
Social media is an ever-evolving world. One of our most popular posts last year was Social Media 2014: Traveling At The Speed of Light (And A Look Ahead!), so we thought that a quick first quarter review of social media updates would help you stay up-to-date. Here goes! Facebook Facebook Messenger is now a platform — andContinue reading “Get Your Ducks In A Row: Your 1st Quarter Social Media Updates”
Brands: Is Looking Stupid Ever A Good Thing?
“There’s no such thing as bad publicity except your own obituary.” -Brendan Behan, Irish writer Even in the constant onslaught ofContinue reading “Brands: Is Looking Stupid Ever A Good Thing?”
clearly conveyed communications 