As noted in my previous post, I love watching the Olympics. It’s amazing to see so many amazing athletes from around the world gather in one place to compete. I was invited to participate in NBC’s 2012 Olympics Diary, which helps the network gauge the effectiveness of its coverage via all platforms. As a participantContinue reading “The Olympics: A Viewing Party”
Author Archives: Jaime Shine
The Olympics: A Global Brand (Kind Of)
Are you excited about the upcoming Olympics in London? I am! I love watching athletes from around the globe compete against each other, especially the summer version. It’s a patriotic time for so many nations, and it’s wonderful to see the world come together on such a grand stage. Beyond the stadiums, another competition isContinue reading “The Olympics: A Global Brand (Kind Of)”
Technology: It’s Not Just For Trekkies Anymore
Technology has permeated all aspects of society from the workplace to how we order pizza. (If you’re still phoning in your orders for the popular pies, get with the program.) You probably utilize technology throughout your daily routine and don’t even realize it. Why? Because it works. You don’t have to understand why it worksContinue reading “Technology: It’s Not Just For Trekkies Anymore”
The Portrait of a Writer (1)
Wow, I came across fellow blogger Cristian Mihai today when he visited head in the clouds. What a talent! I love this post… The Portrait of a Writer. It’s very well written, and I wanted to share it with my readers.
Social Media: What Do I Say? (Part 2)
In the last post, we discussed how to curate quality content from other resources. As mentioned, this is an efficient way to continue to provide your community with compelling content while not bearing the load of always creating original content. It’s also a wonderful way to meet new people and provide a wider range ofContinue reading “Social Media: What Do I Say? (Part 2)”
Social Media: What Do I Say?
While hosting a series of interactive sessions on social media, the #1 question I received was about content. (Most) attendees understood the value of social media to their businesses, how these platforms could increase their search engine optimization and really help them develop relationships with customers, prospects and partners. “But what do I say?” isContinue reading “Social Media: What Do I Say?”
Sports & Leisure: Scoring Points and Creating Fans
It’s no surprise that fan is the root of fanatic. People are passionate about their sports teams, so why not make your brand an integral part? From game day giveaways to local team tie-ins, you can elicit as much passion about your company as the home team. Becoming a part of game day is aContinue reading “Sports & Leisure: Scoring Points and Creating Fans”
Event Planning: You Need to Have a Plan
Have you ever tried your hand at event planning before? Even the most basic party or get-together (in your mind, at least) can turn into a stressful occasion when you’re in charge of all the details. Now think about putting on a conference or tradeshow for 500 or more of your closest friends. No matterContinue reading “Event Planning: You Need to Have a Plan”
50 Things I’m Grateful For…
I came across a post recently talking about things the author was grateful for. What a great idea! In our busy lives, oftentimes we allow ourselves to get mired in the frustrations and minor inconveniences of the day-to-day grind. Below are 50 things that I’m very grateful for… what are yours? 1) Waking up thisContinue reading “50 Things I’m Grateful For…”
Need an Idea? Just Walk Away…
Are you trying to come up with a creative idea that’s eluding you? Whether it’s a great idea for an article, the basis for a new campaign or some way to improve a current situation, it can be frustrating to come up with nothing. But don’t let frustration get the best of you! Following areContinue reading “Need an Idea? Just Walk Away…”
clearly conveyed communications 