I planned on writing about marketing lessons to be had from some of the better Super Bowl commercials until I read 5 Marketing Lessons From the Super Bowl’s Most Popular Commercials from the fine folks at Entrepreneur this morning. So that’s been done. Speaking of the Super Bowl commercials, I felt like they grew moreContinue reading “Super Bowl XLVII: Not A Complete Blackout”
Category Archives: Marketing
The Harbowl: A Marketer’s Dream (Oh, And Those $3.7 Million Ads!)
As marketers, we’re always looking for the story beyond the story. The one that will draw you in, grab your emotions and make you care. Yes, even for mammoth events like the Super Bowl. In 2013, the game is full of story lines, but the one grabbing everyone’s attention is the sibling rivalry. For theContinue reading “The Harbowl: A Marketer’s Dream (Oh, And Those $3.7 Million Ads!)”
How Elvis Can Inspire Your Success
If you didn’t notice, Elvis Presley‘s birthday was Tuesday (January 8th). He would have been 78 if he were still alive today. Man, that’s hard to believe. Despite his untimely death, Elvis achieved considerable fame and status as the King of Rock and Roll. How did he get there? God-given talent, a lot of hardContinue reading “How Elvis Can Inspire Your Success”
Special Offers: Are You Engaging Customers or Just Irritating Them?
It’s that time of year! During the Holiday shopping season, companies love to entice deal-hungry consumers with special offers to grab their share of the pie. Facebook page offers. Mobile discount codes. Coupons, special discounts or gift cards with purchases. These promotions can be a great way to interact with fans and create ambassadors forContinue reading “Special Offers: Are You Engaging Customers or Just Irritating Them?”
Online Marketing & Your Privacy: Can They Coexist?
As a marketing professional, I find myself in a conundrum. I completely understand companies wanting to gather information about me in order to present a more personalized experience. Targeted ads, relevant special offers, personalized product suggestions. But it’s scary. We live in a digital world, and identity theft and fraud are on the rise. If weContinue reading “Online Marketing & Your Privacy: Can They Coexist?”
Rage Against The Political Machine — 5 Takeaways for Your Marketing Efforts
I’m not a political junkie, but I do consider myself a well-informed voter. I vote for each candidate individually, not strictly along party lines, and actually put some time and thought into my decisions. Throw in the fact that I’m an advertising major, and you probably figure I can’t get enough of the campaign season.Continue reading “Rage Against The Political Machine — 5 Takeaways for Your Marketing Efforts”
“We’re getting the band back together.”
Just think how much easier it would have been for Jake and Elwood Blues if they had social media to help their cause. Of course, it wouldn’t have been nearly entertaining for us if they did.
Are you getting the band back together? Here are four ways social media can help…
Cause-Related Marketing: Support or Scam?
Cause-related marketing campaigns seem like a win-win situation. Consumers and businesses help support wonderful causes while the benefiting organizations raise much-needed funds. Do they really make a difference though? As in most cases, cause-related marketing brings both good and bad. As a consumer, you can ask a few questions to ensure you really are supportingContinue reading “Cause-Related Marketing: Support or Scam?”
Local or Global — Where’s Your Business?
There seem to be a couple of different schools of thought on doing business today. Local has been a hot topic the past couple of years with mobile and check-in services, where you can help promote a company and/or receive special offers by checking in, downloading an app, opting in to receive text messages, etc.Continue reading “Local or Global — Where’s Your Business?”
Need an Idea? Just Walk Away…
Are you trying to come up with a creative idea that’s eluding you? Whether it’s a great idea for an article, the basis for a new campaign or some way to improve a current situation, it can be frustrating to come up with nothing. But don’t let frustration get the best of you! Following areContinue reading “Need an Idea? Just Walk Away…”
clearly conveyed communications 