Social Media Examiner recently released its highly anticipated Social Media Marketing Industry Report. If you want to know how 3,700 fellow marketers are using social media to grow their businesses, then you’re in the right place. We’ll discuss a few key findings and surprises over the next few weeks that you can incorporate into yourContinue reading “Facebook Is An Enigma To Marketers But Its Still #1 (Most of the Time)”
Category Archives: Social Media
Twitter’s ‘Retweet With Comment’ Feature Changes The Conversation
Last night, it hit me: Twitter’s retweet with comment feature is a game-changer. I was excited about it before, even though it didn’t make our Q1 social media updates a few weeks ago. (Ed. Note: It has been added!) But I didn’t grasp how much of an effect it would have. Now that's how to use social,Continue reading “Twitter’s ‘Retweet With Comment’ Feature Changes The Conversation”
Live Streaming Apps: The Future of Broadcasting or Legal Liability?
Since Meerkat stormed SXSW this year, live streaming apps have been all the rage. Once the fun of this new trend dies down, what will be left? Is live streaming the future of broadcasting or a legal liability? On one hand, live streaming apps are fun and functional. According to Fortune, early adopters are jumpingContinue reading “Live Streaming Apps: The Future of Broadcasting or Legal Liability?”
Get Your Ducks In A Row: Your 1st Quarter Social Media Updates
Social media is an ever-evolving world. One of our most popular posts last year was Social Media 2014: Traveling At The Speed of Light (And A Look Ahead!), so we thought that a quick first quarter review of social media updates would help you stay up-to-date. Here goes! Facebook Facebook Messenger is now a platform — andContinue reading “Get Your Ducks In A Row: Your 1st Quarter Social Media Updates”
Facebook Messenger Is Now a Platform — And Open For Business
Facebook Messenger is open for business — to businesses! One of the biggest announcements made at Facebook’s F8 Developers Conference last week is that Messenger is becoming a platform and is open for business. As business owners and consumers, we’re excited. Why? Peer-to-Peer Payments Feature Facebook is adding a feature to Messenger that will allowContinue reading “Facebook Messenger Is Now a Platform — And Open For Business”
5 Things You Didn’t Know About Facebook
Facebook is the biggest, baddest social platform on the planet. We’ve all heard the statistics: if Facebook were a country, it would have the third-highest population in the world, behind China and India. An average of 864 million people log in to the site daily. But what about the things you don’t know? You may beContinue reading “5 Things You Didn’t Know About Facebook”
Social Media 2014: Traveling At The Speed of Light (And A Look Ahead!)
Social media. This ever-changing, real-time world is unbelievable — both in the marketing opportunity it presents and in trying to stay on top of the constant changes. Are you utilizing the new features that popped up in 2014? Let’s take a quick look back… Facebook Graph Search is expanded to include individual posts and statusContinue reading “Social Media 2014: Traveling At The Speed of Light (And A Look Ahead!)”
Social Media: Sales or Marketing Tool?
The big discussion on social media revolves around selling. Is it for hard selling? Creating and maintaining relationships? Building a community? Social media creates opportunities. It’s up to you to close them. Social media is one tool in your marketing mix. The confusion lies in the merging of sales and marketing — two separate functions (thatContinue reading “Social Media: Sales or Marketing Tool?”
Saved: Facebook Scrolls Into the News Game
Let’s face it. Facebook desperately wants to be the center of your online activities: your home page, your entertainment hub, your news source. Especially your news source. The social media giant may have finally arrived in this last sector. The recently introduced Save feature finally allows you to store interesting news stories and posts away for laterContinue reading “Saved: Facebook Scrolls Into the News Game”
Warning: Appropriate Hashtag Usage on Instagram Will Result in Major Traffic Increase
Hashtags: you either love them or hate them. This blog has pondered hashtag usage before and received a mixed response from readers on their effectiveness and aesthetic appeal. But more than a year after that discussion, one thing is clear. Hashtag usage should be defined more than ever by social platform. Social Platform Hashtag Usage Twitter?Continue reading “Warning: Appropriate Hashtag Usage on Instagram Will Result in Major Traffic Increase”
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