Holiday marketing: you either love it or hate it. As a consumer, it’s nice to take advantage of a sale, but as a marketer, it can get downright embarrassing. How many more car commercials about President’s Day sales that have no tie-in to the brand can we watch? Some brands get holiday promotions right, and itContinue reading “Love — and Marketing — is in the air!”
Tag Archives: marketing
Why You Should Think Like The B.A.U.
My favorite show on TV is Criminal Minds, which is far from just another show on law enforcement. FBI agents in the Behavioral Analysis Unit (B.A.U.) profile suspected serial killers and hardened criminals in order to solve difficult cases. By reading clues at the crime scene and studying an unsub’s (perpetrator’s) life, the team canContinue reading “Why You Should Think Like The B.A.U.”
Social Media: Sales or Marketing Tool?
The big discussion on social media revolves around selling. Is it for hard selling? Creating and maintaining relationships? Building a community? Social media creates opportunities. It’s up to you to close them. Social media is one tool in your marketing mix. The confusion lies in the merging of sales and marketing — two separate functions (thatContinue reading “Social Media: Sales or Marketing Tool?”
Get Visual With Content Marketing: 5 Tools To Help
We’ve all heard that ‘a picture’s worth a thousand words,’ but the proof is more personal. When you flip through a magazine, browse online or read a blog post, where do your eyes go? To the pictures. So it should be no surprise that images are the number one most important factor in optimal social media content.Continue reading “Get Visual With Content Marketing: 5 Tools To Help”
Warning: Appropriate Hashtag Usage on Instagram Will Result in Major Traffic Increase
Hashtags: you either love them or hate them. This blog has pondered hashtag usage before and received a mixed response from readers on their effectiveness and aesthetic appeal. But more than a year after that discussion, one thing is clear. Hashtag usage should be defined more than ever by social platform. Social Platform Hashtag Usage Twitter?Continue reading “Warning: Appropriate Hashtag Usage on Instagram Will Result in Major Traffic Increase”
On Writing: Lessons From The Breakfast Club
Last night, I took a trip back to high school with the “Brat Pack” to good ole Shermer High. It’s easy to see why The Breakfast Club became a cult classic and iconic portrait of high school in the 80s and beyond. The main lesson of the film is one to remember when writing (orContinue reading “On Writing: Lessons From The Breakfast Club”
Are LinkedIn Groups Working For You?
The past week we’ve focused on LinkedIn, the largest professional networking site on the planet. It tends to be a platform that most people aren’t utilizing effectively, because they’ve either posted a profile years ago and haven’t been back, or they share every tweet, which is a little overboard. So far, we’ve covered general tipsContinue reading “Are LinkedIn Groups Working For You?”
Wristbands: Carrying Your Message for Miles (and Years)
When the Livestrong Foundation (formerly known as the Lance Armstrong Foundation) launched the iconic yellow silicone wristband in 2004 as a fundraising initiative, I hoped it would raise some money for a worthy cause. I had no idea that it would catch on across the country — and around the world — as one ofContinue reading “Wristbands: Carrying Your Message for Miles (and Years)”
50 Years of Satisfaction: How You Can Learn From The ‘Stones
On a recent visit to the Rock and Roll Hall of Fame in Cleveland, I was reminded how amazing the Rolling Stones are. They’re still rocking 50 years later and are as relevant as ever. While browsing the two-floor 50 Years of Satisfaction exhibit, I started thinking about how successful of a business venture theContinue reading “50 Years of Satisfaction: How You Can Learn From The ‘Stones”
Walking on the Wild Side to a Devoted Blog Following
In our last post, we talked about attracting an audience when you first begin your blog, and a little about Field of Dreams. (Hey, it was a great movie.) Thanks to all who contributed to the discussion. Now that people are coming through the turnstiles, how do you keep them at the park? Publish ConsistentlyContinue reading “Walking on the Wild Side to a Devoted Blog Following”
clearly conveyed communications 