Social Media on Weekends: Are You In Or Out?

Over the weekend, I was thinking about social media usage on weekends. (Oh, the irony…) We’ve all seen the statistics and recommendations that encourage us to be social 7 days a week and keep our businesses top of mind with readers beyond traditional business hours. The theory goes that fewer businesses are social on weekends,Continue reading “Social Media on Weekends: Are You In Or Out?”

Have you found your social media voice?

I’ve written about various aspects of social media before, including the importance of profiles, and especially, the profile picture. (Seriously, why does anyone want to be a silhouette?) These are essential aspects of the social media game, but I was getting ahead of myself. What comes before completing your profile? Your voice. You have toContinue reading “Have you found your social media voice?”